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Tag Archives: Optimization

Why 2025 is the year for martech optimization, not expansion

2025 is not for big martech spend but for laying an AI-ready foundation. Here’s how to balance budget restraints with innovation. Anita Brearton on December 12, 2024   As the economic landscape remains uncertain, marketing leaders face a challenging dilemma: how to invest in technology that drives results while navigating frozen or reduced budgets.  The … Continue reading Why 2025 is the year for martech optimization, not expansion

How marketers can succeed with generative engine optimization

Learn how to adapt to generative AI-powered search and ensure brands remain relevant, trustworthy and highly visible. Dave Minifie on December 10, 2024   The digital landscape is evolving rapidly, and marketers are feeling the shift. Generative AI is redefining how people search and engage with content, reshaping traditional marketing strategies.  Features like Google’s AI … Continue reading How marketers can succeed with generative engine optimization

Google AI Overviews Optimization Techniques Simplified

Google AI Overviews Optimization Techniques Simplified by Laurie Sullivan , Staff Writer @lauriesullivan, November 20, 2024 Real-time data and insights through BrightEdge Data Cube X allow marketers to understand and act on performance strategies to make changes, if needed, based on how Google presents their brands in Google AI Overview (AIO) search results. By engineering for … Continue reading Google AI Overviews Optimization Techniques Simplified

What’s Behind The Microsoft AI Optimization Framework

What’s Behind The Microsoft AI Optimization Framework by Laurie Sullivan , Staff Writer @lauriesullivan, August 1, 2024 Microsoft’s AI Trace research project introduces a new approach to training and automatically optimizing AI-run systems. The company demonstrates how it can be used in building an AI agent for games, but it also could improve ad delivery and … Continue reading What’s Behind The Microsoft AI Optimization Framework

Generative engine optimization: What you need to know

GEO is optimizing your website’s content to boost its visibility in AI-driven search engines, like SEO does for text-based search. Christina Adame on July 30, 2024   AI-driven search engines are revolutionizing how people search and interact with information online. Generative engine optimization (GEO) is how marketers can catch this wave. Here’s a guide to … Continue reading Generative engine optimization: What you need to know

Unlock marketing efficiency: The essential guide to martech stack optimization

Gain a competitive edge by ensuring your marketing technology stack is always optimized for operational excellence. Venkatraman Kannan on April 30, 2024   Marketing technology is the backbone of marketing operations, enabling organizations to efficiently and effectively manage campaigns, analyze data and engage customers. However, as the martech landscape evolves, your stack must remain optimized … Continue reading Unlock marketing efficiency: The essential guide to martech stack optimization

Owned asset optimization: The key to connecting with financial consumers

Here’s how financial brands can use reception marketing to build trust and equity by meeting consumers’ needs with helpful, relevant content. RJ Licata on February 7, 2024  Brands are accustomed to pointing their marketing megaphone at the audience and controlling the conversation even in the digital age. Now, it’s the consumer wielding the megaphone and … Continue reading Owned asset optimization: The key to connecting with financial consumers

Google launches AI tool for YouTube ad optimization

Creative Guidance leverages AI to suggest actionable steps for enhancing video ad performance. Nicola Agius on September 18, 2023 Google Ads has launched a new feature to assist advertisers in optimizing their YouTube campaigns Known as Creative Guidance, this innovative tool is now available through Recommendations and has been integrated into Video Analytics within Google … Continue reading Google launches AI tool for YouTube ad optimization

5 Cloud Cost Optimization Mistakes and How to Avoid Them

5 Cloud Cost Optimization Mistakes and How to Avoid Them Gilad Maayan / Sep 11, 2023   Cloud cost optimization refers to the process of minimizing an organization’s overall cloud spend by identifying mismanaged resources, eliminating waste, reserving capacity for higher discounts, and maximizing the efficiency of cloud usage. It’s not just about cutting costs; … Continue reading 5 Cloud Cost Optimization Mistakes and How to Avoid Them