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Tag Archives: Optimizations

13 Essential Google My Business Optimizations for 2020

Kristen McCormick — June 7, 2020 Any business today needs targeted visibility on Google. Most businesses know that this requires optimizing their website and Google Ads, but what most don’t know is that there is a third entity that also needs optimizing: their Google business listing. Formally known as your Business Profile, this powerful listing … Continue reading 13 Essential Google My Business Optimizations for 2020

Making the case for mobile site optimizations: Who doesn’t want an extra $13K?

These days, the question isn’t whether we should invest in mobile but to what extent. Columnist Carrie Albright explains how marketers can make the case for greater investment in mobile optimization. Carrie Albright on April 18, 2017   For years, the digital marketing world has asked itself, “Is now the year of mobile?” But at this … Continue reading Making the case for mobile site optimizations: Who doesn’t want an extra $13K?

Three well-meaning paid search optimizations that might kill performance

That recent adjustment to your paid search campaign seemed like a good idea at the time, but now you’re seeing a drop in performance. How could this happen? Columnist Andy Taylor notes some common issues that arise from well-intended optimization choices. Andy Taylor on January 10, 2017   I only recently learned of a Wikipedia … Continue reading Three well-meaning paid search optimizations that might kill performance

Optimize Your Digital Marketing Optimizations Part 4: Launching Paid Social Campaigns

by Kelley Schultz May 12, 2016May 12, 2016 I am really excited to wrap up my optimization series with tips to optimize your paid social media. Social media has become a core channel for digital marketers. As mobile usage grows, marketers have a great opportunity to provide relevant and timely ads to their target market. … Continue reading Optimize Your Digital Marketing Optimizations Part 4: Launching Paid Social Campaigns

Optimize Your Digital Marketing Optimizations Part 3: Owning Your SEO

by Kelley Schultz May 3, 2016May 3, 2016 As I continue to work on my optimization blog series (I’ve already talked about PPC and display), I am reminded of how much effort goes into managing digital campaigns. It’s true, a lot of work goes into optimizing digital campaigns 7 days a week, 52 weeks a … Continue reading Optimize Your Digital Marketing Optimizations Part 3: Owning Your SEO