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Take time now to review your email programs to ensure they’re optimized for success in Q4 and beyond. Ryan Phelan on July 24, 2023 One of the things I brought back from vacation, besides a great tan and lots of memories, is a treasure trove of email ideas. As I mentioned in my previous MarTech … Continue reading 6 key email programs to optimize before Q4
The good news is that Google plans to replace it with something bigger and better. Samantha Barnes on April 24, 2023 Google will be removing the Google Analytics 4 integration with the A/B testing and personalization tool, Optimize. In fact, the entire platform is shutting down and sunsetting in September 2023. If you’re using it in … Continue reading Google to remove GA4 integration with Optimize
CPG Company Uses AI To Optimize Ad Campaigns by Laurie Sullivan @lauriesullivan, April 6, 2023 Albert.AI proved out an artificial intelligence (AI)-based social and search advertising solution aimed at improving the effectiveness of digital ad campaigns with in-house teams. The tests — carried out by an unidentified consumer packaged goods (CPG) company — helped to … Continue reading CPG Company Uses AI To Optimize Ad Campaigns
Marketers can leverage this technology, but first they need to centralize their data. Chris Wood on February 7, 2023 AI is revolutionizing how marketers engage customers. Beyond how a chatbot like ChatGPT might change the way customers search, AI and machine learning models can also equip marketers with the power to personalize and optimize their … Continue reading How to use AI and machine learning to personalize and optimize campaigns
Follow these five expert tips to boost your ad campaign’s performance and deliver ROI. Creatopy on December 12, 2022 Display advertising is a powerful tool for marketers when used at its full potential. Preparing and launching a new display ad campaign is not necessarily equivalent to setting it up for success. To set it … Continue reading 5 ways to optimize your ad campaigns in 2023 by Creatopy
Justin Sharaf, vice president of marketing operations at Collibra, shares four easy ways to get better data from your MAP. Constantine von Hoffman on December 12, 2022 Nearly every marketing organization uses marketing automation platforms these days. However, just having a MAP isn’t enough. You have to understand how to use and extract value from … Continue reading 4 easy ways to optimize data intake on your marketing automation platform
How To Optimize Your WordPress Website for SEO in 2022 Angel Martins / 20 Oct 2022 WordPress has become a preferred platform for businesses of all sizes and industries. This is because of its user-friendly nature and relatively simple maintenance features. Along with the plentiful options of plugins and themes available for users to … Continue reading How To Optimize Your WordPress Website for SEO in 2022
A Guide to Optimize PDFs and Boost Your Ranking on SERPs Shaheer Khan / 10 Aug 2022 Unfortunately, many people ignore PDF files in their on-site strategies. This is one of the worst mistakes that they make. This is because there is a lot of potential in optimizing PDF documents. Well, PDF files often … Continue reading A Guide to Optimize PDFs and Boost Your Ranking on SERPs
Advertisers Can Own, Optimize First-Party Data To Retarget Based On Consumer Response To Promos by Laurie Sullivan @lauriesullivan, July 14, 2022 SKUx wants to change the way promotions are delivered and redeemed, so developers at the company created technology to capture first-party data based on how consumers engage with offers. The platform, Buyer (X)ccelerator, gives … Continue reading Advertisers Can Own, Optimize First-Party Data To Retarget Incentives Based On Consumer Responses To Promos
5 Ways to Improve and Optimize Your Company’s Data Security Program Peter Daisyme / 27 May 2022 Data. It’s one of the most critical and valuable assets of any organization. Is it any wonder, then, that cybercriminals around the world go after it? Your job as a business owner is to implement a security program … Continue reading 5 Ways to Improve and Optimize Your Company’s Data Security Program
