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Tag Archives: Optimize

CPG Company Uses AI To Optimize Ad Campaigns

CPG Company Uses AI To Optimize Ad Campaigns by Laurie Sullivan  @lauriesullivan, April 6, 2023 Albert.AI proved out an artificial intelligence (AI)-based social and search advertising solution aimed at improving the effectiveness of digital ad campaigns with in-house teams. The tests — carried out by an unidentified consumer packaged goods (CPG) company — helped to … Continue reading CPG Company Uses AI To Optimize Ad Campaigns

How to use AI and machine learning to personalize and optimize campaigns

Marketers can leverage this technology, but first they need to centralize their data. Chris Wood on February 7, 2023 AI is revolutionizing how marketers engage customers. Beyond how a chatbot like ChatGPT might change the way customers search, AI and machine learning models can also equip marketers with the power to personalize and optimize their … Continue reading How to use AI and machine learning to personalize and optimize campaigns

4 easy ways to optimize data intake on your marketing automation platform

Justin Sharaf, vice president of marketing operations at Collibra, shares four easy ways to get better data from your MAP. Constantine von Hoffman on December 12, 2022 Nearly every marketing organization uses marketing automation platforms these days. However, just having a MAP isn’t enough. You have to understand how to use and extract value from … Continue reading 4 easy ways to optimize data intake on your marketing automation platform

Advertisers Can Own, Optimize First-Party Data To Retarget Incentives Based On Consumer Responses To Promos

Advertisers Can Own, Optimize First-Party Data To Retarget Based On Consumer Response To Promos by Laurie Sullivan  @lauriesullivan, July 14, 2022 SKUx wants to change the way promotions are delivered and redeemed, so developers at the company created technology to capture first-party data based on how consumers engage with offers.   The platform, Buyer (X)ccelerator, gives … Continue reading Advertisers Can Own, Optimize First-Party Data To Retarget Incentives Based On Consumer Responses To Promos