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Marketing personalization has never been more important, yet companies are struggling to implement the right strategies. Optimizely on October 23, 2024 Welcome to the age of personalization: A time where customers are simultaneously expecting you to know everything about them before they land on your site, while still being extremely cautious about how their … Continue reading The age of personalization: How to prepare when nobody’s prepared by Optimizely
Optimizely makes its headless CMS offering fully available as a SaaS option. Kim Davis on July 17, 2024 Digital experience platform Optimizely has launched a new SaaS CMS while vowing continued support for its PaaS CMS. The new CMS is headless by design and incorporates a new Visual Builder, a user-friendly interface allowing content … Continue reading Optimizely launches new SaaS CMS
Plus how three customers are each using a different mix of Optimizely solutions. Kim Davis on October 19, 2023 At last year’s Optimizely user conference, there seemed to be some tension between a holistic approach towards digital experience and the recognition that some customers wanted to take elements of the Optimizely offering and combine them … Continue reading Optimizely: A unified workflow for marketers
Optimizely rebrands its platform as well as announcing a partnership with enterprise AI platform Writer. Kim Davis on October 12, 2023 Digital experience platform Optimizely has rebranded its main offering as “Optimizely One,” seeking to offer the flexibility of composability as well as the simplicity of a single workflow. It also announced a rebranding of … Continue reading Introducing Optimizely One: An OS for marketing
The digital experience vendor takes on the name of one its recent acquisitions. Kim Davis on January 27, 2021 Digital experience platform Episerver announced today that it is rebranding under the name of one its recent acquisitions, Optimizely. Experimentation and delivery platform Optimizely was one of three major acquisitions by Episerver in 2019 and 2020, … Continue reading Episerver rebrands as Optimizely
