Tag Archives: OptOut

Google adds CCPA opt-out handling for publishers in Ad Manager, AdMob

Publishers can also start testing the Funding Choices integration with IAB Europe’s Transparency and Consent Framework for GDPR. Ginny Marvin on July 31, 2020 Funding Choices, Google’s consent management tool for publishers using Google ad servers, can now handle CCPA requests, Google announced Thursday. It’s integration with IAB Europe’s Transparency and Consent Framework is also … Continue reading Google adds CCPA opt-out handling for publishers in Ad Manager, AdMob →

Facebook tells senators it still uses location for ads despite user location services opt-out

Politics

The company was open that it would continue to identify location by other means in a September blog post. Greg Sterling on December 20, 2019 We might soon see another FTC investigation of Facebook for “consumer deception.” The company acknowledged in a letter to two U.S. senators that it continues to capture and use location … Continue reading Facebook tells senators it still uses location for ads despite user location services opt-out →

The Value of an Email Opt-Out

Email Marketing Tools

Tom Wozniak — July 8, 2019 Follow @tomwozniak — July 8, 2019 In email marketing, many marketers look at an opt-out or unsubscribe as the worst-case outcome from an email being sent. There’s some obvious logic involved in that belief. If an email recipient unsubscribes, you can no longer market to them, meaning you lose … Continue reading The Value of an Email Opt-Out →

The Perfect Opt-Out

Email Marketing

Fact of life in the email marketing world: You must honor the opt-out. How you do this is typically representative of your brand voice — or at minimum, the freedom your CMO has given you with brand humor. Our research still indicates trends in annual list churn at just over 3% per month, very similar … Continue reading The Perfect Opt-Out →