B2B marketing is at the center of product announcements at Oracle CloudWorld, especially focused on Oracle Unity CDP. Kim Davis on September 12, 2024 Oracle is announcing several enhancements to Oracle Unity CDP, a key part of the Oracle Fusion Cloud CX suite of applications. It also announced moves to make B2B buying easier … Continue reading Oracle enhances its Unity CDP offering
Declining revenue and the company’s focus on the cloud and AI ultimately doomed its adtech investments. Mike Pastore on June 13, 2024 With one line in an earnings call on Tuesday full of positive talk around cloud computing and artificial intelligence, Oracle CEO Safra Catz put an end to a line of business Oracle … Continue reading Oracle says goodbye to the adtech business
At Oracle CloudWorld in London, new generative AI tools for marketing, sales and service were unveiled. Kim Davis on March 14, 2024 Oracle today announced that it is rolling out a range of generative AI tools across both front and back office applications in its Oracle Fusion Cloud Applications Suite. In addition to new solutions … Continue reading Oracle brings new genAI capabilities to Oracle Fusion Cloud Applications Suite
Social sharing widgets provided by AddThis vanish from publishers’ sites. Chris Wood on May 26, 2023 Oracle has removed social sharing and insights tool AddThis from its marketing cloud services. Customers who used AddThis widgets on their sites, enabling visitors to share content on social platforms, have seen the tools disappear with little warning. A … Continue reading Oracle subtracts social sharing tool AddThis
Oracle announces vertical-specific models for the Unity CDP and talks about connecting front- and back-office to boost CX. Kim Davis on October 20, 2022 Oracle has announced the availability of 15 industry-specific AI models within the Oracle Unity CDP. These models will support customer data activation for brands in the automotive, CPG, communications, financial services, … Continue reading Oracle launches industry-specific AI models for its Unity CDP
Why Oracle, Not Microsoft, Should Buy TikTok by Laurie Sullivan , Staff Writer @lauriesullivan, August 19, 2020 Technology that can be proven to protect consumer data with the same security as U.S. intelligence agencies remains behind the sale of TikTok, according to one analyst, after President Trump said he would support Oracle’s purchase of TikTok, the … Continue reading Oracle, Not Microsoft, Will Buy TikTok
by Brannon Brooks Follow @killbrannonSeptember 2, 2016 You need to manage your social presence if you’re going to make sure your business flourishes. Today, there are 70% of Americans with at least one social account. This makes it critical that every business is managing their brand reputation online. It’s a time-consuming venture, and one that … Continue reading Sprinklr vs. Adobe vs. Oracle vs. Salesforce vs. The Others: Which Social Management Is Really Best?
