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Scott Brinker foresees AI agents conducting the orchestra of the martech stack. Let’s take a look at how we got here. Kim Davis on January 3, 2025 “If the tech stack were an orchestra, which product would be the conductor?” asks Chief Martec Scott Brinker in his first column of the year. To cut … Continue reading Will AI agents conduct the martech orchestra in 2025?
The vision of a customer-focused single entity is becoming the Holy Grail for brands. Barry Levine on June 5, 2017 If you look at what many vendors are saying these days, it’s all about customer experience. Adobe, Salesforce and Sprinklr, for instance, have redefined their identities in that direction. But reorientation is not enough, … Continue reading Beyond the martech stack: It takes an orchestra to solve the customer experience
