By Kyle Sanders July 14th, 2016 It behooves most ecommerce sites to maximize their bottom line. Some attack this with a top-down approach; trying to boost overall traffic and make sure it doesn’t decline. Others look to increase the value of each order that a customer makes. Both methods have their place, but today’s post … Continue reading 5 Opportunities To Increase Average Order Value
by Christopher Moore July 2, 2016 Follow @cjmooreJuly 2, 2016 Are you currently working with a fulfillment centre, and if so, are they offering you the right kind of service? Although delegation will free up more of your time, if your international outsourcing isn’t a total end-to-end solution, you could be hurting your business. Instead … Continue reading Why You Need A Total Solution For Your Global eCommerce Order Fulfillment
by Alden Morse June 16, 2016June 16, 2016 Mobile order writing allows a field sales team to eliminate paper from their ordering process, reducing the number of people involved in getting orders filled, and increasing order accuracy. Rather than carting around catalogs and order forms, you can take a mobile device loaded with the mobile … Continue reading Order Writing Best Practices for Field Sales Teams
by Alex Birkett June 8, 2016June 8, 2016 You put tons of time into creating your product(s), experimenting with acquisition channels, honing your messaging – and here I am, about to tell you about how consumers are often swayed by such a subtle thing as the order in which you present your products. It’s a … Continue reading Serial Position Effect: Why Order Matters in Optimization
by Joe Mandese @mp_joemandese, May 26, 2016 Pure-play digital media companies ranked among the top 30 largest media suppliers in the world, but the list continues to be dominated by media companies that were founded on the basis of non-digital media. That’s the finding of an analysis released this morning by Publicis’ Zenith unit, ranking … Continue reading Digital Tops Media Supply Chain, In Alphabetical Order: Google Now 12% Of All Ad Spend
by Jake Rheude May 11, 2016 Follow @jakerheudeMay 11, 2016 Branding Packaging Allows You to Excite Customers and Improve Products’ Value E-commerce packaging doesn’t always get a lot of love, but it can make all the difference to the success of a brand and enjoyment by customers. It’s one of the most under-utilized marketing tools … Continue reading Packaging Can Increase Future Order Potential
by Matt Osit February 6, 2016February 6, 2016 Think about how often you’re seeing your customers––the number of times your sales reps are out in the field visiting each retail store. Now think about how often your retailers are placing orders. It’s likely that those timelines are pretty closely correlated. When your primary sales channel … Continue reading How B2B eCommerce Solutions are Increasing Order Frequency
by Carl Faulds January 29, 2016 Follow @CashsolvJanuary 29, 2016 Well, you’d certainly think that you would need to grow your business by reading most business websites or trade magazines. Filled with tips on how to grow your business, they appear to imply that the status quo simply isn’t an option, and often reduce your … Continue reading Do You Need to Grow Your Business in Order to Survive?
by Jonathan Bright January 25, 2016 Follow @SoutherlyCommsJanuary 25, 2016 We’re only just into 2016 and already talk about ad blocking within the digital marketing industry feels like it’s hit fever pitch. Articles are popping up in the international press about a looming display advertising apocalypse (despite the industry otherwise showing no signs of abatement). … Continue reading Can I Order Some More Ad Blockers, Please?
by Matt Brennan December 21, 2015 Follow @MattLBrennanDecember 21, 2015 I hate to break it to you, but your customers probably have zero attention span. They probably decide whether they want to continue on to the next search result within a matter of seconds – especially if your site neglects customer questions. Design may draw … Continue reading Nine Customer Questions Your Website and Blog Should Answer in Order to Complete the Sale
