Tag Archives: Organization

Does your organization need a customer data platform or CDP?

While the allure of the “single view of the customer” is strong, it’s important to make sure your company is set up to drive value from a CDP. Pamela Parker on January 30, 2022 Understanding your current marketing processes, knowing how to measure success and being able to identify where you are looking for improvements, … Continue reading Does your organization need a customer data platform or CDP? →

4 steps to building a successful marketing organization

Marketing Challenges

CMO at Publicis Sapient, Teresa Barreira explains how strategy, people operating model and culture are all key elements of an agile marketing team. Kim Davis on January 4, 2022 “When I came on board three and a half years ago, the ambition was to build a marketing organization and strategy to drive growth for the … Continue reading 4 steps to building a successful marketing organization →

How to align your tech stack with your organization

Technology Impact On Business

Drive adoption and ROI by aligning your tech stack with your team. Tray.io on December 7, 2021 Aligning your tech stack with your organization is essential. As an operations expert, you know that acquiring technology that isn’t a good fit for your use case or the people who need it is a recipe for … Continue reading How to align your tech stack with your organization →

Transforming your organization to activate customer data

Business Transformation

Snowflake’s Ganesh Subramanian maps out your organization’s marketing analytics maturity curve. Chris Wood on December 3, 2021 “Often organizations are using a one-size-fits-all approach of sending out the same message to everyone,” said Ganesh Subramanian, Director of Product Marketing for cloud data company Snowflake, at our recent MarTech conference. Businesses that get stuck in this … Continue reading Transforming your organization to activate customer data →

How to transform your organization with a marketing taxonomy

Business Development

Implementing a taxonomy will help navigate the shift to new technologies and regulations, as well as unexpected brand safety challenges. Chris Wood on November 16, 2021 “The way that I would describe an enterprise-grade taxonomy is that, by definition, it’s anything within marketing, so it’s not just a tracking code, even though that’s a very … Continue reading How to transform your organization with a marketing taxonomy →

How to improve CX in your marketing organization

Customer Experience

The best customer experience strategies go beyond data and technology. Corey Patterson on October 21, 2021 Today’s marketers have access to more data than ever before. The increasing number of devices, and people using them, has allowed brands to personalize customer experiences. Yet relying solely on technology and data could end up doing more harm … Continue reading How to improve CX in your marketing organization →

Implementing 360-Degree Feedback In Your Organization

Feedback Management

Riley Steinbach October 5, 2021 The benefits of continuous 360-degree feedback are inevitable. For example, it helps provide an accurate picture of employee performance and can eliminate biases in the workplace. While there are many benefits that organizations are aware of, many struggle to implement this 360-degree feedback. Whether it be they don’t have a … Continue reading Implementing 360-Degree Feedback In Your Organization →

How to Handle an Integrity Slide in the Organization

Integrity

Nichole Kelly September 22, 2021 Integrity is often found as a core value in companies and I believe one of the most often to fall out of alignment. The challenge with integrity is found in it’s subtle nature of subjectivity. I’ve learned that what I find to be acting in integrity may be in direct … Continue reading How to Handle an Integrity Slide in the Organization →

Creating a Go-To Google Analytics Dashboard for any Organization

Google Analytics

Isaiah Stone April 24, 2021 Do you appreciate looking at a dashboard every day? If you are a stakeholder for or work on a web property, we’ll talk about a Google Analytics dashboard that you could check for a minute or two every day. This dashboard functions exactly as it’s supposed to while helping to … Continue reading Creating a Go-To Google Analytics Dashboard for any Organization →

Redefining the Organization Through the Recruitment System

Effective Hiring

Stacy Lee April 12, 2021 The recruitment system might seem like a tiny fraction in the corporate chain, but you might be surprised to know that everything else in the company revolves around it– playing a much bigger role that redefines the entire organization. It might not be blatantly acknowledged, but it’s the recruiters that … Continue reading Redefining the Organization Through the Recruitment System →