Tag Archives: Organizational

How to align your martech COE with organizational and go-to-market goals

Understand the role of a martech center of excellence in enhancing marketing efficiency across different business functions. Venkatraman Kannan on September 16, 2024   Establishing a martech center of excellence (COE) is essential for navigating modern marketing challenges. Think of it as the core of your marketing strategy, where all tools and processes support your … Continue reading How to align your martech COE with organizational and go-to-market goals

3 key categories of a high-performing marketing organizational structure

Here’s how to design an organizational structure that guides your people to deliver on your firm’s unique vision and strategy. Brian Kessman on May 17, 2023 In earlier parts of this series, I have covered two out of five interconnected points of a framework for designing a high-performing marketing organization:  Proposition. How do you align … Continue reading 3 key categories of a high-performing marketing organizational structure

Organizational psychologist Adam Grant explains why we should normalize failure

  By Jessica Bursztynsky March 10, 2023 As mass layoffs and sky-high inflation continue to shake the economy, it seems the fear of a potential recession is on everyone’s mind these days. [Photo: Courtesy Adam Grant] Fast Company sat down with organizational psychologist and Wharton professor Adam Grant at BetterUp’s Uplift conference in San Francisco … Continue reading Organizational psychologist Adam Grant explains why we should normalize failure

5 Top Organizational Tools to Give Structure to Your Business

Tanvir Zafar August 27, 2021 Running a business is no walk in the park. There are many details to consider, and you want to ensure everything runs smoothly. As your business grows, you may find yourself facing additional challenges. Most business experts recommend emphasizing organization from the get-go to save yourself stress later on. It’s … Continue reading 5 Top Organizational Tools to Give Structure to Your Business

Why Organizational Culture Is a Competitive Differentiator 

Kellie Wong January 21, 2021 “You know, as most entrepreneurs do, that a company is only as good as its people. The hard part is actually building the team that will embody your organizational culture and propel you forward.” — Kathryn Minshew, Founder & CEO at The Muse Organizational culture doesn’t mean that you own … Continue reading Why Organizational Culture Is a Competitive Differentiator 

The Importance of Trust in the Workplace for Organizational Success, Now More than Ever

Sarah Deane — May 27, 2020 5 ways to foster a safe and trusted culture At EffectUX we have been helping our clients reimagine and pivot not just their customer experience, but also their employee experience. With everything that is happening, it’s a great time to really address what needs to be done to elevate … Continue reading The Importance of Trust in the Workplace for Organizational Success, Now More than Ever

Organizational Culture: Definition, Importance, and Development

Kellie Wong — May 11, 2020 A great organizational culture is the key to developing the traits necessary for business success. And you’ll see its effects in your bottom line: companies with healthy cultures are 1.5 times more likely to experience revenue growth of 15 percent or more over three years and 2.5 times more … Continue reading Organizational Culture: Definition, Importance, and Development

Create an Organizational Culture That Draws Top Talents

Rick Goodman — March 5, 2020 What’s the best way to entice top talents to come work for your company? You might assume it’s salary and benefits, and sure, those are definitely important. According to most studies, though, it’s actually organizational culture that’s the top draw. People want to earn a decent paycheck, but even … Continue reading Create an Organizational Culture That Draws Top Talents