Tag Archives: Organizational

3 key categories of a high-performing marketing organizational structure

Here’s how to design an organizational structure that guides your people to deliver on your firm’s unique vision and strategy. Brian Kessman on May 17, 2023 In earlier parts of this series, I have covered two out of five interconnected points of a framework for designing a high-performing marketing organization: Proposition. How do you align … Continue reading 3 key categories of a high-performing marketing organizational structure →

Organizational psychologist Adam Grant explains why we should normalize failure

Corporate Transformation

By Jessica Bursztynsky March 10, 2023 As mass layoffs and sky-high inflation continue to shake the economy, it seems the fear of a potential recession is on everyone’s mind these days. [Photo: Courtesy Adam Grant] Fast Company sat down with organizational psychologist and Wharton professor Adam Grant at BetterUp’s Uplift conference in San Francisco … Continue reading Organizational psychologist Adam Grant explains why we should normalize failure →

Why clean data is key to organizational success

Data Management

Without clean, actionable data, brands will have a difficult time succeeding in digital marketing. Corey Patterson on June 21, 2022 The lack of clean data is one of the main issues affecting digital brands today, making it difficult for marketing teams to effectively target and engage with audiences. In his recent presentation at The MarTech … Continue reading Why clean data is key to organizational success →

5 Top Organizational Tools to Give Structure to Your Business

Organization Structure

Tanvir Zafar August 27, 2021 Running a business is no walk in the park. There are many details to consider, and you want to ensure everything runs smoothly. As your business grows, you may find yourself facing additional challenges. Most business experts recommend emphasizing organization from the get-go to save yourself stress later on. It’s … Continue reading 5 Top Organizational Tools to Give Structure to Your Business →

Why Organizational Culture Is a Competitive Differentiator

Organization Structure

Kellie Wong January 21, 2021 “You know, as most entrepreneurs do, that a company is only as good as its people. The hard part is actually building the team that will embody your organizational culture and propel you forward.” — Kathryn Minshew, Founder & CEO at The Muse Organizational culture doesn’t mean that you own … Continue reading Why Organizational Culture Is a Competitive Differentiator →

The 5 Types of Organizational Change

Organization Structure

Ryan Ayers November 6, 2020 There hasn’t been too much to write home about in 2020, with COVID-19 showing no signs of stopping, a country politically divided during an election year, and more natural disasters in the U.S. than anyone would care to count. However, with all of the changes caused by stay-at-home orders and … Continue reading The 5 Types of Organizational Change →

The Importance of Trust in the Workplace for Organizational Success, Now More than Ever

Trust Development

Sarah Deane — May 27, 2020 5 ways to foster a safe and trusted culture At EffectUX we have been helping our clients reimagine and pivot not just their customer experience, but also their employee experience. With everything that is happening, it’s a great time to really address what needs to be done to elevate … Continue reading The Importance of Trust in the Workplace for Organizational Success, Now More than Ever →

Organizational Culture: Definition, Importance, and Development

Corporate Culture

Kellie Wong — May 11, 2020 A great organizational culture is the key to developing the traits necessary for business success. And you’ll see its effects in your bottom line: companies with healthy cultures are 1.5 times more likely to experience revenue growth of 15 percent or more over three years and 2.5 times more … Continue reading Organizational Culture: Definition, Importance, and Development →

Create an Organizational Culture That Draws Top Talents

Corporate Culture

Rick Goodman — March 5, 2020 What’s the best way to entice top talents to come work for your company? You might assume it’s salary and benefits, and sure, those are definitely important. According to most studies, though, it’s actually organizational culture that’s the top draw. People want to earn a decent paycheck, but even … Continue reading Create an Organizational Culture That Draws Top Talents →

Do You Have an Inclusive Organizational Culture?

Corporate Culture

Rick Goodman — February 27, 2020 These days, most businesses place a premium on workplace diversity. Simply put, most of us want to have an organizational culture that’s welcoming to all kinds of people, from all walks of life. There’s a moral imperative toward a diverse organizational culture, as well as some business benefits; more … Continue reading Do You Have an Inclusive Organizational Culture? →