Chans Weber — May 4, 2018 Follow @chansweber — May 4, 2018 Social media existed long before the Internet. Persians in 550 B.C.E. are credited with creating the first rudimentary postal system, a system described by Greek historian Herodotus as being complete with riders and horses ne’er deterred by “snow nor rain nor heat nor … Continue reading Coming Full Circle: How Businesses Are Returning to Social Media’s Original Intent
by Laurie Sullivan, Staff Writer @lauriesullivan, August 31, 2016 Bots — which some estimate make up about 46% of Web traffic — scrape the Web for whatever bits of content they are programmed to find, often mimicking human behavior. But what does it cost the company developing the content, analyzing the numbers, and creating the … Continue reading What’s The Lost Revenue From Bots Scraping Original Content?
by Peter Abrahamse May 18, 2016May 18, 2016 Both your visitor and Google prefer your site to be fast. Increasing site speed has been shown to increase conversion rates as well as increase SERP rankings, both resulting in more money for your business. But A/B testing tools actually may slow down your site. We researched … Continue reading How 8 Different A/B Testing Tools Affect Site Speed (Original Study)
by Colleen McKenna March 30, 2016 Follow @Colleen_InteroMarch 30, 2016 As I was writing this post, I noticed that LinkedIn has finally updated (corrected?) how they label original content on LinkedIn. Finally. You will notice how it appeared up until recently, if you check out my previous post on publishing original content. What could be … Continue reading 11 New Tips for Publishing Original Content on LinkedIn
by Maria Haggerty January 13, 2016January 13, 2016 Strategic, high-quality photography is important to every brand. After all, 67% of consumers say the quality of a product or branded photo is “very important” in selecting and purchasing an item. This is especially true for online retailers, for which product photography serves as one of the … Continue reading The How, When and Why to Producing Original Photography for your Ecommerce Brand
by Steve Masters January 10, 2016 Follow @masterstipsJanuary 10, 2016 SEO is all about blogging these days. You haven’t heard? Everyone in the know is churning out blog articles like they are slaves to Google’s master. Of course, I am being flippant. SEO is not all about blogging, but several years of algorithm updates have … Continue reading 5 Ways To Come Up With Original Blog Post Ideas
Denise O’BerryOctober 26, 2015 Experts have been touting operational excellence (OE) as a key to business success for a couple of decades. Old concepts and methods need to be updated to help companies reach their most excellent state. It’s no longer just focused internally on operational efficiency, cost cutting and consistent, repeatable results. My first … Continue reading Original Intent of Operational Excellence No Longer Applies In Today’s Businesses
Colleen McKennaJuly 13, 2015 If you create content and use LinkedIn to build your credibility and expertise, this post is for you. Notice the word create, not curate or share. Posting long form original content on LinkedIn is a win-win. Not your company’s, not someone you know; your original thoughts and expertise. I encourage you … Continue reading 6 Tips for Publishing Your Original Content on LinkedIn
James JohnsonFebruary 21, 2015 Are you worried about your children using YouTube because of the questionable content that can be stumbled upon by accident? Google on Friday confirmed a new YouTube app for children that will be released on Monday, February 23, 2015. The new app, titled YouTube Kids, will be available on smartphones … Continue reading YouTube App That Features Original Programming for Kids Announced by Google
Pam Flores November 23, 2014 At a get together at a good friend’s recently, I was quite amused at the cocktail napkins that she passed out to all her guests. They read, “Let’s bring back the days when social networking was a cocktail party.” As a dental hygienist, social media does not really have … Continue reading Back To Basics: The Original “Word of Mouth”
