Marketing agencies may fear AI will make them extinct, but there are reasons to believe some will be winners in this new world. Jim Ewel on May 31, 2024 AI will soon be able to handle up to 95% of the work currently done by marketing agencies, creative professionals and specialists, according to Sam … Continue reading AI is a threat to some marketing agencies, an opportunity for others
By Michael Grothaus January 12, 2024 Just two weeks into the new year, it’s already been a hard time for the tech sector. Any hopes that the layoffs that began in 2022 and accelerated in 2023 would begin to subside have yet to be realized as more major companies joined other big players, including … Continue reading Tech layoffs 2024: Discord, Google, Audible, and others add to bad start for the year
By Sarah Bregel November 03, 2023 Even though women make up slightly more than half the population of the U.S., there are significantly more male business leaders than women. As of this year, women hold only 53 out of 500 CEO positions in Fortune 500 companies. Yet, women are leaning into their business ambitions … Continue reading These 5 business schools have reached gender parity. Others aren’t far behind
Why Andi May Succeed In Search Automation Where Others Failed by Laurie Sullivan , Staff Writer @lauriesullivan, September 7, 2023 What happens when someone gets fed up with ads and SEO spam in search? They start a search engine. At least Angela Hoover did. She founded San Francisco-based Andi Search in September 2021 after taking a … Continue reading Why Andi May Succeed In Search Automation Where Others Failed
Chatbots: Traffic For Newcomers Up 11.2% While Others Stall, As Companies Ban Use by Laurie Sullivan , Staff Writer @lauriesullivan, August 11, 2023 U.S. workers are turning to ChatGPT to help with basic tasks despite fears that have led employers such as Apple, Microsoft, Google, Samsung, Verizon and many others to ban its use on work … Continue reading Chatbots: Traffic For Newcomers Up 11.2% While Others Stall, As Companies Ban Use
Publishers To Seek Compensation For AI-Generated Content by Laurie Sullivan @lauriesullivan, March 23, 2023 Media executives want compensation for use of their content when served in OpenAI ChatGPT, Microsoft Bing Chat, and Google Bard, similar to the way Australia and other countries began requiring payment to publishers when snippets of content appear in search-engine results. … Continue reading Publishers Prepare To Ask For AI-Generated Content Compensation From Google, Microsoft, Others
Place Exchange Expands In Europe, Supported By MediaMath, Yahoo, Others by Laurie Sullivan @lauriesullivan, March 22, 2023 Place Exchange, a SSP for programmatic out-of-home (OOH) media, has expanded its footprint in major European markets such as the U.K., France, Germany, Italy, the Netherlands, Scandinavia, and Spain. “With Place Exchange’s commitment to providing transparency and best-in-class … Continue reading Place Exchange Expands In Europe, Supported By MediaMath, Yahoo, Others
AI-Based Enterprise Search Integrates Tech From OpenAI, Google, Others by Laurie Sullivan , Staff Writer @lauriesullivan, January 31, 2023 C3 AI, an artificial intelligence software company founded by entrepreneur Thomas Siebel, released the first product in a suite it calls C3 Generative AI Product Suite. The first product, C3 Generative AI for Enterprise Search, uses a … Continue reading AI-Based Enterprise Search Integrates Tech From OpenAI, Google, Others
Microsoft Adds Automation To Retargeting Lists, Integrates Customer Match With Adobe, Others by Laurie Sullivan @lauriesullivan, December 2, 2022 Microsoft Advertising has released updates to its Audience Targeting feature and Audience Network such as customer match integrations, auto-generated remarketing lists, and video ads. Customer match integrations — which allows marketers to use email lists that … Continue reading Microsoft Adds Automation To Retargeting Lists, Integrates Customer Match With Adobe, Others
IAB And Others Want Supreme Court To Strike Down Florida Social Media Bill by Wendy Davis , Staff Writer @wendyndavis, November 23, 2022 Florida’s social media law threatens “severe harm” to social media companies as well as their users, the Interactive Advertising Bureau and other organizations are telling the Supreme Court. The bill is “designed to … Continue reading IAB And Others Want Supreme Court To Strike Down Florida Social Media Bill
