Tag Archives: otherwise

Declining engagement, conversions cast shadows on otherwise sunny Black Friday weekend

What marketers can learn from the downsides of a record-breaking holiday sales weekend. Robin Kurzer on December 6, 2018 Marketers breathed a bit easier as record-breaking retail sales rolled in from the Thanksgiving to Cyber Monday stretch. Cart checkouts kept apace throughout the Thanksgiving weekend, totaling a record $7.9 billion in online sales on Cyber … Continue reading Declining engagement, conversions cast shadows on otherwise sunny Black Friday weekend →

How To Mitigate Risks That Could Otherwise Put a Startup Out of Business

Risk Management

Tommy Wyher — July 16, 2018 — July 16, 2018 The startup world is quite competitive with all companies vying for top talent in their industries. Finding the right staff can be enough to establish a profitable company for years to come. The truth is that one major mistake or problem can put a startup … Continue reading How To Mitigate Risks That Could Otherwise Put a Startup Out of Business →

Social Media ROI Myths Your Clients Believe – And How to Convince Them Otherwise

Return On Investment - ROI

by Ben Green April 22, 2016 Follow @bnkg99April 22, 2016 With 85% of B2B buyers suggesting that businesses should present information via social networks, it’s a good time to be a marketing agency offering social media services. But with that mounting pressure, many in-house marketing teams are believing myths and making costly mistakes, hurting conversions … Continue reading Social Media ROI Myths Your Clients Believe – And How to Convince Them Otherwise →