Excel Outranks Email As B2B Tracking Tool: Study by Ray Schultz , May 24, 2018 Email plays a small role in B2B attribution — only 34% report marketing results from their email platform, compared with 52% that perform manual reporting with Excel spreadsheets, according to the 2018 Marketing Measurement & Attribution Survey Report by DemandGen, … Continue reading Excel Outranks Email As B2B Tracking Tool: Study
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Paid-Search Advertising Still Outranks Social In Performance
Paid-Search Advertising Still Outranks Social In Performance by Laurie Sullivan , Staff Writer @lauriesullivan, August 23, 2017 Although they struggle to keep up with new tech, marketers repeatedly test campaigns to find the media returning the highest profit on investments. When it comes to pay-per-click advertising, paid-search text ads remain the best performer for marketers.That’s … Continue reading Paid-Search Advertising Still Outranks Social In Performance
Paid Search Advertising Still Outranks Social In Performance
Paid Search Advertising Still Outranks Social In Performance by Laurie Sullivan , Staff Writer @lauriesullivan, July 14, 2017 Despite struggling to keep up with new tech, marketers repeatedly test campaigns to find the media returning the highest profit on investments. When it comes to pay-per-click advertising, paid search text ads remain the best performer for … Continue reading Paid Search Advertising Still Outranks Social In Performance
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