By Melanie Nathan May 19th, 2016 Almost 7 years ago, I wrote my first post about the reciprocity method to link building. In it, I described a specific link building technique where success was (and always will be) highly dependent on a creative outreach process. Since then, the technique has been formally adopted by the … Continue reading 3 Important Ways Link Building Outreach Has Changed
by Andrew Gazdecki May 5, 2016 Follow @biznessappsMay 5, 2016 Small business marketing is tough—especially on a shoestring budget—so developing a community outreach program is an excellent way to gain local traction and up visibility without a huge investment. Here are three low-cost community outreach strategies that add real value to your marketing campaign and … Continue reading 3 Ways Businesses Can Profit from Local Outreach
Are you making mistakes with your link-building outreach? Columnist Julie Joyce lists what she considers to be the 7 worst outreach violations. Julie Joyce on March 30, 2016 I get incredibly annoyed when I receive an email offering SEO services, especially when the sender notes that he or she has looked at my site, … Continue reading Manual link building’s 7 worst outreach offenses
By Michael Georgiou March 15th, 2016 As business owners we want our websites to be found by as many people as possible. We want to rank the highest for our chosen keywords, attract incremental organic traffic and build solid credibility within our respective industries. Link building and outreaching are two ways in which a business can … Continue reading The Difference between Link Building & Outreach (and How They Work Together)
by AJ Agrawal March 4, 2016 Follow @ajalumnifyMarch 4, 2016 The statistics for marketing are overwhelmingly in favor of recommendations for selling a product. In fact, 92% of people are more likely to be influenced by word of mouth than any other form of advertising. For bloggers, the best way you can gain trust is … Continue reading 7 Tips to Make Sure You Do Blogger Outreach Right
by Louis Foong February 27, 2016 Follow @thealeagroupFebruary 27, 2016 Gone are the days when marketing messages were chipped into stone or shouted by a town crier. These days, marketers have many ways to try to reach their target audiences, and sometimes it can be hard to know where to aim your efforts. The growing … Continue reading Anatomy of Email Outreach [Infographic]
by Cent Muruganandam January 13, 2016 Follow @centmuruJanuary 13, 2016 Email is still number one when it comes to blogger outreach marketing, when it’s done right. Be sure you’ve defined your goal, which is usually one or more of the following: building brand awareness, generating a sale, obtaining a backlink, surveying, engaging community or making … Continue reading How to Create a Blogger Outreach Marketing Email [Infographic]
by Ryan Stewart January 5, 2016 Follow @ryanwashereJanuary 5, 2016 Generally, we use search engine operators to find blogger outreach opportunities. However, the internet is a big place – Google/Yahoo/Bing only index a very small portion of opportunities. Twitter gives us the ability to find an entirely new set of bloggers for outreach opportunities. The … Continue reading How to Use Twitter to Execute a Blogger Outreach Campaign
by Erik Krass December 20, 2015December 20, 2015 One of my main responsibilities as a digital PR coordinator is communicating with individuals, organizations, and business owners in the hopes that they’ll post a link on their websites that connects to our clients’ websites. I start the week every month spending a half hour or more … Continue reading Crafting Outreach Emails
by Kate Nolen December 19, 2015December 19, 2015 “If you build it, they will come.” Almost every American sports fan is familiar with this line from the 1989 movie Field of Dreams, when Kevin Costner’s character hears a mysterious voice instructing him to build a baseball diamond in his cornfield. While building the baseball diamond … Continue reading Link Building Outreach: Yay or Nay?
