Subscribers in your database that consistently fail to take action could be hurting you more than you think. Contributor Kyle Hendrick suggests tactics to get them engaging with your brand again. Kyle Henderick on March 30, 2018 In a recent survey, Yes Lifecycle Marketing (my company), found that nearly half (45 percent) of marketers … Continue reading The rise of passive opt outs: Four ways to boost engagement
When looking for opportunities to grow search traffic, keyword expansions can be valuable. Columnist Amy Bishop discusses when keyword expansions do and do not make sense, along with tips for identifying quality terms. Amy Bishop on October 17, 2016 A great way to expand your PPC account is by performing keyword research in order to … Continue reading The ins and outs of keyword research
by SMB TeamAugust 18, 2016 With virtual reality, Snapchat, live-streaming, Instagram Stories and tons of other updates in social media releasing constantly, it might be easy to forget about one network: Pinterest. The virtual pinboard application with a social spin might seem “so 2013” to brands always looking to jump on the next big thing. … Continue reading Pin Power: The Ins and Outs of Pinterest for Small Business
by Meredith Wood July 3, 2016 Follow @funderaJuly 3, 2016 If you’ve done any research into funding your small business, you’ve likely come across enough different options to make your head spin. Community bank or online lender? Traditional term loan or equipment financing? Interest rates. Repayment terms. Penalties. Collateral. The list of factors to consider … Continue reading The Ins and Outs of the SBA Microloan Program
by Melissa Megginson March 30, 2016 Follow @tailwindappMarch 30, 2016 We’ll admit it: Search Engine Optimization (SEO) isn’t the friendliest phrase in the marketing world. Somehow it doesn’t quite roll off the tongue as well as other terms, say for example “Pinterest”, or “avatar”, or even “Blab”. Those are just flat out fun to say. … Continue reading The Ins and Outs of Pinterest SEO: How To Build a Strong Foundation
Are you a business owner? It’s pretty likely that if you’ve found this blog, you have some kind of interest in ecommerce. Whether you have your own business, work for one, or have ambitions of starting one, knowing the ins and outs of ecommerce is crucial. Even if you’re just an avid online shopper, knowing … Continue reading Some Ins and Outs of Ecommerce
