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Kicking off Day 2 of The MarTech Conference, executives discussed building relationships and mastering the politics of marketing leadership. Chris Wood on September 26, 2024 Trinh Tham (left), founder of Straatt Business Reimagined, discusses leadership with (from top) Marni Puente, SVP/CMO SAIC; Karen Feldman, VP marketing and communications at IBM Consulting and keynote host … Continue reading Overcoming workplace politics: A marketer’s guide to cross-functional partnerships
Overcoming Challenges of 2021 With 5 Marketing Trends of 2022 Liz Tokareva / 08 Mar 2022 It’s time to explore what opportunities current trends bring to the table when dealing with the challenges of 2021. Despite all near-apocalyptic predictions, digital advertising wasn’t shattered by the lockdown. Neither could the beginning of the pandemic stop … Continue reading Overcoming Challenges of 2021 With 5 Marketing Trends of 2022
Lori McNeil September 16, 2021 It is not a question of IF we are going to make a mistake, take a misstep, tell a little white lie (I can’t help but remember Forest Gump saying “mama said nothin’ wrong with a little white lie, they don’t hurt anybody”), or make a split second decision to … Continue reading You Are Not A FAILURE… Overcoming Our Mistakes
Laura Patterson September 7, 2020 You’ve heard the quote by Meister Eckhart, “The price of inaction is far greater than the cost of making a mistake.” It’s important to understand that inaction isn’t simply the lack of action. Inaction is a conscious choice not to act. There is a time to maintain the status quo … Continue reading Overcoming Inaction is the Key to Your Growth Strategy
Kenna Griffin — April 7, 2020 My best friend has a sign in her bathroom that reads: “Indecision may or may not be my problem.” I find it funny every time I read it, even though she seems pretty decisive to me. If we’re honest with ourselves, we probably all have times when we overthink … Continue reading Identifying and Overcoming Analysis Paralysis
Darleen DeRosa — December 15, 2019 Follow @onpoint_llc There’s no question that change is hard for any organization. Unfortunately, many change initiatives fail to achieve their goals. Overcoming resistance to change is usually high on the list of many leader’s concerns, which is understandable given that making any kind of change is next to impossible … Continue reading 5 Tips For Overcoming Resistance to Change
Holger Reisinger — July 30, 2019 Follow @ReisingerHolger — July 30, 2019 Those of us that have stepped foot in any number of offices over the past ten years realize that the open office concept is not a passing fad. In fact, nearly a third of knowledge workers report working in an open office. Some … Continue reading Overcoming Office Productivity Obstacles with Technology
Brandon Seigel — June 27, 2019 — June 27, 2019 When we examine entrepreneurs from all walks of life, whether at the start-up stage, scaling toward success or becoming serial entrepreneurs, many exhibit similar recognizable qualities. Successful entrepreneurs are able to recognize talent, are focused on growth, are purpose-driven and are agile in an ever-changing … Continue reading Tapping Into the Entrepreneur’s X-Factor: Overcoming the Exchange Barrier
Suresh Sambandam — June 26, 2019 — June 26, 2019 The word is out—manual procurement strategies are costly and dated. Document-laden processes managed through paper or lengthy email threads negatively affect time to market and the ability to compete in an agile tech world. Digital awareness is on the rise in procurement departments. Eighty-three percent … Continue reading Overcoming Obstacles to Effective Procurement Digitalization
Howard Ross — April 15, 2019 Follow @cookross — April 15, 2019 Our communities are increasingly becoming ideological enclaves. From our social organizations to our places of worship to the media outlets we gravitate toward, we tend to surround ourselves with like-minded people and similar points of view. Although humans naturally bond with those in … Continue reading Overcoming Cultural Divides in the Workplace
