Tag Archives: Owned

Owned asset optimization: The key to connecting with financial consumers

Digital Assets Management

Here’s how financial brands can use reception marketing to build trust and equity by meeting consumers’ needs with helpful, relevant content. RJ Licata on February 7, 2024  Brands are accustomed to pointing their marketing megaphone at the audience and controlling the conversation even in the digital age. Now, it’s the consumer wielding the megaphone and … Continue reading Owned asset optimization: The key to connecting with financial consumers →

Activating B2B influencers across earned, owned, shared & paid media

B2B Leads Generation

There are lots of ways to involve influencers in your B2B marketing. Contributor Michael Brito explores a few key options. Michael Brito on July 16, 2018   Implementing a successful B2B influencer marketing program requires a strategy — identifying the right influencers, researching their conversational behaviors and activating them. In my first article of this … Continue reading Activating B2B influencers across earned, owned, shared & paid media →

What is Owned Media?

SEO Education

John Caiozzo — July 12, 2017 Follow @johncaiozzo — July 12, 2017 This is part two of a three-part series on earned media, owned media, and paid media. Last time, we discussed the unique qualities of earned media. Now, we’ll be answering the often-confused question of what is owned media, diving into the finer details … Continue reading What is Owned Media? →

Media Values in Influencer Marketing – Earned, Owned and Paid Media Explained

Social Media

Mona Hellenkemper — June 30, 2017 — June 30, 2017 No matter if you are a marketer or a content creator – everyone who is concerned with the marketing world comes across the terms paid media, earned media, and owned media at some point. These terms are more than buzzwords of the digital age. Media … Continue reading Media Values in Influencer Marketing – Earned, Owned and Paid Media Explained →

How Challenging Is Recruiting Executives for Family Owned Businesses

Effective Hiring

by Kevin Logterman July 27, 2016July 27, 2016 What comes to mind when you think of brands like S.C. Johnson or Welch’s? We’re confident that one of the first things you think of is the slogan of each of these companies. S.C. Johnson’s slogan, “A Family Company,” and Welch’s “Family Farmer Owned” are two excellent … Continue reading How Challenging Is Recruiting Executives for Family Owned Businesses →

Why Email Is Key To Maximizing Owned Media (And Assets) In Digital Marketing

Digital Marketing

Looking to step up your addressable marketing strategy? Columnist Jose Cebrian explains why first and foremost you need to to ask for an email address at every customer touch point. Jose Cebrian on February 15, 2016 at 10:20 am Every company has digital marketing challenges that are unique to their industry, their selling model (direct … Continue reading Why Email Is Key To Maximizing Owned Media (And Assets) In Digital Marketing →

The Blurred Lines Between Paid, Earned and Owned Social Media

Social Media Utilization

by Rebecca Renfroe February 2, 2016 Follow @RLRenfroeFebruary 2, 2016 As social platforms gained popularity, the issue that lingered for years was how they would make money by capitalizing on the networks that had been developed and widely adopted by brands and consumers alike. Advertising seemed like the answer, and all things pointed to a … Continue reading The Blurred Lines Between Paid, Earned and Owned Social Media →

POEM – Paid, Owned, Earned Media – The “Open Sesame” of Content Marketing

Content Marketing

  by Bernadette Coleman December 2nd, 2014 Did you ever hear the story of Ali Baba and the Forty Thieves? The thieves hid a horde of treasure inside a cave, the mouth of which was sealed using magic. Ali Baba, a poor woodcutter, overhears the thieves using the magic phrase, “Open Sesame,” to enter the … Continue reading POEM – Paid, Owned, Earned Media – The “Open Sesame” of Content Marketing →

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