Here’s how financial brands can use reception marketing to build trust and equity by meeting consumers’ needs with helpful, relevant content. RJ Licata on February 7, 2024 Brands are accustomed to pointing their marketing megaphone at the audience and controlling the conversation even in the digital age. Now, it’s the consumer wielding the megaphone and … Continue reading Owned asset optimization: The key to connecting with financial consumers
Tag Archives: Owned
Activating B2B influencers across earned, owned, shared & paid media
There are lots of ways to involve influencers in your B2B marketing. Contributor Michael Brito explores a few key options. Michael Brito on July 16, 2018 Implementing a successful B2B influencer marketing program requires a strategy — identifying the right influencers, researching their conversational behaviors and activating them. In my first article of this … Continue reading Activating B2B influencers across earned, owned, shared & paid media
What is Owned Media?
John Caiozzo — July 12, 2017 Follow @johncaiozzo — July 12, 2017 This is part two of a three-part series on earned media, owned media, and paid media. Last time, we discussed the unique qualities of earned media. Now, we’ll be answering the often-confused question of what is owned media, diving into the finer details … Continue reading What is Owned Media?
Media Values in Influencer Marketing – Earned, Owned and Paid Media Explained
Mona Hellenkemper — June 30, 2017 — June 30, 2017 No matter if you are a marketer or a content creator – everyone who is concerned with the marketing world comes across the terms paid media, earned media, and owned media at some point. These terms are more than buzzwords of the digital age. Media … Continue reading Media Values in Influencer Marketing – Earned, Owned and Paid Media Explained
How to Unlock Your Small Business PR Potential with Owned Content
Wendy Marx — October 30, 2016 Follow @wendymarx— October 30, 2016 Owned content is an exciting prospect for any B2B small business. With the right small business PR program, it’s like clay in your hands — you can mold it to take virtually any form you desire to reach your specific goals. Want to show … Continue reading How to Unlock Your Small Business PR Potential with Owned Content
How Challenging Is Recruiting Executives for Family Owned Businesses
by Kevin Logterman July 27, 2016July 27, 2016 What comes to mind when you think of brands like S.C. Johnson or Welch’s? We’re confident that one of the first things you think of is the slogan of each of these companies. S.C. Johnson’s slogan, “A Family Company,” and Welch’s “Family Farmer Owned” are two excellent … Continue reading How Challenging Is Recruiting Executives for Family Owned Businesses
Why Email Is Key To Maximizing Owned Media (And Assets) In Digital Marketing
Looking to step up your addressable marketing strategy? Columnist Jose Cebrian explains why first and foremost you need to to ask for an email address at every customer touch point. Jose Cebrian on February 15, 2016 at 10:20 am Every company has digital marketing challenges that are unique to their industry, their selling model (direct … Continue reading Why Email Is Key To Maximizing Owned Media (And Assets) In Digital Marketing
The Blurred Lines Between Paid, Earned and Owned Social Media
by Rebecca Renfroe February 2, 2016 Follow @RLRenfroeFebruary 2, 2016 As social platforms gained popularity, the issue that lingered for years was how they would make money by capitalizing on the networks that had been developed and widely adopted by brands and consumers alike. Advertising seemed like the answer, and all things pointed to a … Continue reading The Blurred Lines Between Paid, Earned and Owned Social Media
Owned, Earned Paid Media and Social Media Marketing
Alex DittyMarch 16, 2015 Do you know how Owned, Earned & Paid Media impact your social media marketing? To be a successful social media marketer you need to understand the different forms of media that go into smart social strategies and how to best leverage each. The three different types; owned, earned and paid media, … Continue reading Owned, Earned Paid Media and Social Media Marketing
POEM – Paid, Owned, Earned Media – The “Open Sesame” of Content Marketing
by Bernadette Coleman December 2nd, 2014 Did you ever hear the story of Ali Baba and the Forty Thieves? The thieves hid a horde of treasure inside a cave, the mouth of which was sealed using magic. Ali Baba, a poor woodcutter, overhears the thieves using the magic phrase, “Open Sesame,” to enter the … Continue reading POEM – Paid, Owned, Earned Media – The “Open Sesame” of Content Marketing
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