Nicole Blanckenberg — July 10, 2018 Follow @https://twitter.com/NicoleBlancken — July 10, 2018 Most eCommerce business owners can be divided into two distinct groups: those who think Facebook ads are king, and those who think Google Ads rule. If you are one of those eCommerce entrepreneurs who seem to be leaning very heavily one way or … Continue reading Why and How to Integrate Facebook and Paid Search Marketing Strategies
Contributor Megan Taggart explains how to incorporate a long-term ROI management approach strategy when inheriting, creating or optimizing a paid search account. Megan Taggart on June 29, 2018 Pay-per-click (PPC) practitioners with mediocre skills simply maintain accounts. Average practitioners step up the game a little by optimizing accounts. The truly effective pro, however, has … Continue reading How to create an ROI-based management approach for paid search success
Jenny Traster — June 25, 2018 — June 25, 2018 Social media has proven its worth as a valuable marketing channel, and it can become even more valuable when you supplement your efforts with paid social. The organic reach of social media is decreasing, with traditional posts and tweets getting less attention than in the … Continue reading How to Expand Social Media Reach Using Paid Social
Paid Search: Meghan Markle And The Royal Wedding by Laurie Sullivan , Staff Writer @lauriesullivan, (May 25, 2018) Adthena analyzed thousands of paid-search ads and organic searches in the week leading up to the royal wedding. Some searches centered on who made Meghan Markle’s dress, while of others focused on related merchandise. Two designers — Erdem … Continue reading Paid Search: Meghan Markle And The Royal Wedding
Adopting cohort analyses is a powerful means to assess trends, retention and path to purchase. Contributor Megan Taggart explains how to implement the model in your paid search reporting. Megan Taggart on May 14, 2018 When reporting paid search results, business to business (B2B) marketers often field a few recurring questions from stakeholders, clients, or … Continue reading Improve paid search lead-gen with cohort analysis
Even Positive Fake Reviews Can Improve Paid Search Conversion Rates by Laurie Sullivan , Staff Writer @lauriesullivan, April 20, 2018 It looks like bogus online reviews for rehab centers are back. They began appearing on Craigslist sometime in March, promoting part-time jobs for a social-media assistant. Applicants are directed to sign up for positions at seorehabs.com, a site that … Continue reading Even Positive Fake Reviews Can Improve Paid Search Conversion Rates
GDPR-Related Searches Rising On Organic, Driving Up Paid Cost Per Clicks by Laurie Sullivan , Staff Writer @lauriesullivan, April 19, 2018 As the deadline for the European Union’s General Data Protection Regulation compliance draws closer, searches for the acronym “GDPR” on Google’s search engine continue to rise. This has prompted companies like Adobe and IBM — … Continue reading GDPR-Related Searches Rising On Organic, Driving Up Paid Cost Per Clicks
Paid Search, Shopping Campaign Media Buys Continue To Rise by Laurie Sullivan @lauriesullivan, March 30, 2018 Tracking the amount that marketers spent on paid search and shopping campaigns during the first quarter of 2018, agency reps from agency Merkle and platform provider Kenshoo joined Raymond James analysts on a conference call Thursday to share the … Continue reading Paid Search, Shopping Campaign Media Buys Continue To Rise
Brian Basilico — March 28, 2018 Follow @bbasilico — March 28, 2018 How Do You Spend Your Time? So let me ask you a question. What did you do with your 168 hours, 10,000 minutes, or 600,000 seconds last week? Chances are you’re like most of us: you spent 1/3 of it working, 1/3 of … Continue reading How to Get Paid More By Working With Virtual Assistants
Grayson Kemper — March 7, 2018 Follow @g__kemp — March 7, 2018 SEO carries a lot of baggage as a business investment. Many consider it a “magic bullet” that, if you invest in it, automatically boosts search rankings and drives conversions from search audiences. Those familiar with SEO know this is far from the truth. … Continue reading How to Combine Paid Search With Your SEO Services to Achieve Marketing Success
