Rachel Cunningham — October 17, 2017 — October 17, 2017 Social media is a great way to promote and share your company’s content with your followers and their connections. The only problem is that the organic reach of your social posts is on the decline. Don’t worry, it’s not your fault and there is something … Continue reading Reach a New Audience with Paid Social Campaigns
Once you’ve created a great piece of content, you’ll need to decide if you want to share it freely, charge for it or gate it in exchange for information. Columnist Rachel Lindteigen shares tips to help you decide which route to go. Rachel Lindteigen on October 13, 2017 What content should you give away … Continue reading Free, paid or gated content: Which option is right for you?
Paid search can be difficult in competitive industries where CPCs are higher than average, but columnist Pauline Jakober believes it’s still possible to succeed with the right tactics. Pauline Jakober on October 3, 2017 In some industries and sectors, the per-click cost of search keywords is notoriously expensive — so expensive, in fact, that … Continue reading Beat high-cost paid search clicks by sweating the details
Paid, Organic Search Least Prone To Fluctuations In Conversion Time by Laurie Sullivan @lauriesullivan, September 28, 2017 Smartphone visits to retail sites in fourth-quarter 2017 are expected to overtake the desktop by about 0.09%, but a desktop visit to a retail site is worth about four times as much as a smartphone visit, according to … Continue reading Paid, Organic Search Least Prone To Fluctuations In Conversion Time
Young Entrepreneur Council — September 25, 2017 Follow @YEC — September 25, 2017 On what digital platform have you had the most success generating paid leads and why? 1. LinkedIn People mean business on LinkedIn. We’re in the B2B space, and people are constantly looking to make connections to get better results in what they’re … Continue reading Digital Platforms That Can Help You Generate Paid Leads
Amanda Abella — September 21, 2017 — September 21, 2017 I’ve been in the freelancing game for a while now. I have seen the content marketing industry go from nothing to millions. And I’ve gone from making $ 5 in a month to getting paid hundreds of dollars for one blog. I’ve also been coaching … Continue reading Here’s Why You’re Not Getting Paid By Clients
Hannah Murray — September 1, 2017 — September 1, 2017 We get this question from our clients a lot: When should I invest in paid social? Our answer: If you’re investing in social media marketing at all, you should have a paid social program. In a 2016 report, Gartner analyst Jay Wilson was as clear … Continue reading When Should Brands Invest in Paid Social?
John Caiozzo — August 8, 2017 Follow @johncaiozzo — August 8, 2017 Paid media is the quintessential solution for many businesses — “spend money, and all your problems will be solved. Invest in robust ad campaigns, and your ideal customers will flock to you.” Except it isn’t that easy, is it? Not when you’re struggling … Continue reading What Paid Media Is and How It Can Help Drive Revenue
Karl Sakas — July 26, 2017 Follow @KarlSakas — July 26, 2017 stevepb / Pixabay Negotiate payment terms during the sales process, when your agency has the most leverage. A client recently shared a success story from his agency—about how he negotiated a big prospect’s payment terms from Net 60 to Net 20. In effect, … Continue reading Get Paid Faster by Negotiating Payment Terms Up Front
Content marketing isn’t easy — especially if you don’t have a content distribution strategy! Columnist Todd Saunders outlines how PPC can be used to enhance your organic content efforts. Todd Saunders on July 25, 2017 In the digital marketing world, there is an overabundance of content about content marketing. If you’re marketing a business, … Continue reading Got amazing content but no leads? 5 ways to rethink your paid strategy
