Brands See Consumer Loyalty Shift In adMarketplace Paid Ad Model by Laurie Sullivan @lauriesullivan, May 16, 2017 Marketers and their agency partners have begun to notice a shift in brand loyalty on search engines and publisher sites. The shift has allowed adMarketplace to capitalize on a business model that lets marketers bid on their own … Continue reading Brands See Consumer Loyalty Shift In adMarketplace Paid Ad Model
Tag Archives: Paid
Conversion Tactics To Use On Your Paid Social Media Audience
By Joe May 2nd, 2017 So you’ve been spending copious amount of time publishing content on Twitter, Facebook, LinkedIn and maybe a few other social media sites. You’ve gone as far as spending a sizeable chunk of your marketing budget running Facebook ads. You can clearly feel the difference. Your audience is beginning to … Continue reading Conversion Tactics To Use On Your Paid Social Media Audience
Should You Use Paid Ads to Promote Your Small Business?
Andrew Gazdecki — May 4, 2017 Follow @biznessapps— May 4, 2017 Paid advertising can be a great way to guide more traffic to your site and increase business, however it can be an expensive endeavor if you don’t really know what you are doing. This article tackles the three most popular platforms for online advertising, … Continue reading Should You Use Paid Ads to Promote Your Small Business?
Conversion Tactics To Use On Your Paid Social Media Audience
By Joe Ryan May 2nd, 2017 So you’ve been spending copious amount of time publishing content on Twitter, Facebook, LinkedIn and maybe a few other social media sites. You’ve gone as far as spending a sizeable chunk of your marketing budget running Facebook ads. You can clearly feel the difference. Your audience is beginning to engage … Continue reading Conversion Tactics To Use On Your Paid Social Media Audience
What your paid search KPI says about you
Every advertiser measures success based on key performance indicators (KPIs) that they deem relevant. Columnist Andy Taylor asks, What do your chosen KPIs say about your priorities? Andy Taylor on May 1, 2017 at 1:00 pm There are plenty of options for particular metrics to drive paid search programs toward, but not every KPI is … Continue reading What your paid search KPI says about you
Diversity Tweaks Paid Search
Diversity Tweaks Paid Search by Laurie Sullivan, Staff Writer @lauriesullivan, February 23, 2017 Diversity moved back into the limelight when U.S. President Donald Trump took a seat in the White House as the forty-fifth president — not just the rhetoric and banter in digital social networks, but in the physical world, too — mainly as … Continue reading Diversity Tweaks Paid Search
The future of paid voice search and monetizing the map
Ads are coming to voice search sooner than you think. Columnist Brian Smith discusses what this might mean for local businesses, as well as SEO and SEM professionals. Brian Smith on February 6, 2017 Last year, Google introduced local search ads and promoted pins to wring a few extra dollars out of Maps. … Continue reading The future of paid voice search and monetizing the map
Is Offering Unlimited Paid Time Off Right for Your Company? A Top 5 Pro and Con Review
Kaitlyn Hammond — February 3, 2017 — February 3, 2017 Offering employees perks is no new concept. Many companies offer great benefits, 401k options, and discounts on everyday purchases through employee rewards programs. For many companies offering perks to employees has been a major selling point when they aim to recruit some of the best … Continue reading Is Offering Unlimited Paid Time Off Right for Your Company? A Top 5 Pro and Con Review
Three paid social features you need to try in 2017
Columnist Brad O’Brien highlights recent social ad features from Facebook, Pinterest and Snapchat and explains why you should consider trying them out for your brand. Brad O’Brien on February 2, 2017 tanuha2001 / Shutterstock.com Hopefully, your social advertising program has been able to hit the ground running in 2017. Now that you’ve determined your … Continue reading Three paid social features you need to try in 2017
Pinterest now offers ad groups to paid campaigns
Pinterest’s ad offering is starting to get serious. Its ad group functionality allows managers to target and budget against specific performance indicators. Tamar Weinberg on January 19, 2017 Pinterest is building out a better advertising product. It’s been announced recently that Pinterest is giving advertisers more control over their ad campaigns with ad groups. … Continue reading Pinterest now offers ad groups to paid campaigns
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