Premium Streamers See Sharp Q1 Slowdown In Paid TV, Marketing/Media Value by Wayne Friedman , April 14, 2023 A maturing streaming industry and possible recessionary concerns have driven a sharp slowdown in platforms’ national TV marketing — with paid advertising and media value nearly half the total for the first three months of the year … Continue reading Premium Streamers See Sharp Q1 Slowdown In Paid TV, Marketing/Media Value
Twitter’s For You tabbed interface starts rolling out on desktop web browsers Igor Bonifacic @igorbonifacic Twitter’s “For You” tab, which debuted on iOS devices earlier this week, has begun rolling out to desktop web browsers. The new interface replaces the “sparkle” icon that previously allowed you to toggle between the platform’s algorithmically generated and … Continue reading Twitter will soon only recommend paid users in its For You feed
Twitter opens its advertising platform to cannabis companies Karissa Bell @karissabe Twitter is loosening its advertising policies to allow cannabis companies to promote their brands on the service. The changes makes Twitter the first major social media platform to welcome cannabis ads within the United States. “Going forward, Twitter is allowing advertisers to promote … Continue reading Twitter is making text-based two-factor authentication a paid feature
Instagram’s next feature might be a copy of BeReal Karissa Bell @karissabe Instagram is testing a new feature called Candid Challenges, which bears a striking resemblance to BeReal, a photo sharing app popular among Gen. Z. The currently unreleased feature was spotted by Alessandro Paluzzi, a developer known for reverse engineering apps and finding … Continue reading Instagram could be working on a paid verification feature
Video Streamers This Summer Up 6% In Paid Spend, Media Advertising Value by Wayne Friedman , August 19, 2022 Against a possible slowdown of streaming growth, video streaming platforms bought or placed through TV network promos slightly more in national TV advertising — up 6% to $343.2 million this summer, according to estimates from iSpot.tv. … Continue reading Video Streamers This Summer Up 6% In Paid Spend, Media Advertising Value
By KC Ifeanyi July 08, 2022 Listen to Fast Company’s Creative Control podcast on Apple Podcasts, Spotify, RadioPublic, Google Podcasts, or Stitcher. <span data-mce-type=”bookmark” style=”width: 0px; overflow: hidden; line-height: 0;” class=”mce_SELRES_start”>&#xFEFF;</span><span data-mce-type=”bookmark” style=”width: 0px; overflow: hidden; line-height: 0;” class=”mce_SELRES_start”>&#xFEFF;</span><span data-mce-type=”bookmark” style=”width: 0px; overflow: hidden; line-height: 0;” class=”mce_SELRES_start”>&#xFEFF;</span><span data-mce-type=”bookmark” style=”width: … Continue reading This talent agent is making sure creators of color get paid fairly
GR0, Run By Former Googler, Acquires TM Marketing To Expand Into Paid Search by Laurie Sullivan @lauriesullivan, June 10, 2022 Los Angeles-based GR0, which began as a search engine optimization (SEO) firm in 2020, made an acquisition this week that moves it into paid search. The move will provide marketers with a portfolio of search-marketing … Continue reading GR0, Run By Former Googler, Acquires TM Marketing To Expand Into Paid Search
Streamers’ National TV Marketing Up 27% In Ad Value, Apple TV+ Doubles Paid TV Spend by Wayne Friedman , May 23, 2022 Heading into the big summer entertainment period, major media companies continue to spend big on advertising for premium streaming services — as well as placing advertising for their services on their own TV … Continue reading Streamers’ National TV Marketing Up 27% In Ad Value, Apple TV+ Doubles Paid TV Spend
Amazon cuts paid COVID-19 leave for workers in half Pandemic benefits are sunsetting everywhere. B. Menegus @bryanmenegus January 7th, 2022 Brendan McDermid / reuters Amazon, the second-largest employer in the US, announced today that it would be slashing its paid leave policies for workers forced to quarantine in half. The policy, instituted in March … Continue reading Amazon ends paid COVID-19 leave policy for workers
B2B Mixology: Paid Search Is Top Channel And TV Use Is Growing, Email Near Bottom by Ray Schultz , Columnist, April 22, 2022 Paid search is now the biggest piece of the B2B marketing mix, according to AccessB2B Survey Topline Report, a study from Stirista, conducted by Thrive Analytics. Of marketers polled, 56% say paid … Continue reading B2B Mixology: Paid Search Is Top Channel And TV Use Is Growing, Email Near Bottom
