Tag Archives: Paid

Bagging Traffic: Brands Rely Mostly On Earned Sources Like Email, But Use More Paid

Branding

Bagging Traffic: Brands Rely Mostly On Earned Sources Like Email, But Use More Paid by Ray Schultz , Columnist, March 31, 2022 Earned or unpaid sources — including email — drove 75% of web traffic in 2021. That is down from 80% in 2020, according to the 2022 Digital Experience Benchmark Report, a study by Contentsquare.  Some industries rely … Continue reading Bagging Traffic: Brands Rely Mostly On Earned Sources Like Email, But Use More Paid →

Some Kanye fans paid $200 to get his new album. They’re still waiting

Social Media Influence

By Moises Mendez II   February 23, 2022 Some of Kanye West’s fans weren’t too happy with him on Tuesday.  Last week, the rapper, who goes by the mononym Ye, announced in a since-deleted Instagram post that he was eschewing the streaming services and promised that anyone who bought his $200 Stem Player, a device … Continue reading Some Kanye fans paid $200 to get his new album. They’re still waiting →

Apple to offer paid parental leave and more sick days to retail employees

Gadgets

Apple to offer paid parental leave and more sick days to retail employees Apple Store workers have complained of subpar working conditions during the pandemic A. Khalid @askhalid February 9th, 2022 Noah Berger / reuters Apple will expand benefits for all of its retail employees in the US, beginning April 4th. Bloomberg reports the new … Continue reading Apple to offer paid parental leave and more sick days to retail employees →

What is Paid Media? Paid Media Can Help Drive Revenue.

Social Media Advertisement

Garry Grant December 13, 2021 Paid media is advertising for your business that you pay for. The most common forms of paid media you are likely to come across include the following: Display ads Sponsored ads Paid search Google Ad’s Facebook Carousel ads Dynamic Product Ads (DPA) Twitter Instagram Influencer Marketing Google Shopping Bing Ad’s … Continue reading What is Paid Media? Paid Media Can Help Drive Revenue. →

The 18 Best Keyword Research Tools for Every Need (Free & Paid!)

Keyword Research

Kristen McCormick November 22, 2021 You need a keyword research tool. You think easy peesy and do the ol’ Google search. Then you see that there are PPC keyword tools and SEO keyword tooIs. Long-tail keywords and broad. Social media keywords. Questions. Prepositions. Tools with suggestions. Tools with SERP and site and competitive analyses… And … Continue reading The 18 Best Keyword Research Tools for Every Need (Free & Paid!) →

5 Things to Focus on Before Running Paid Advertising on LinkedIn

LinkedIn Advertisement

Jim Cusick November 16, 2021 Advertising on LinkedIn is very effective. Many companies from different industries and sizes have had great success using all of the dynamic paid advertising options. As LinkedIn’s advertising marketing messaging says, “do business where business gets done.” Your target audience most likely is on LinkedIn. However, we believe not everyone … Continue reading 5 Things to Focus on Before Running Paid Advertising on LinkedIn →

Organic and Paid: How to Incorporate Both in Your Social Media Strategy

Social Media Strategies

Sahail Ashraf June 24, 2021 Organic posts on social media are still alive and kicking. There is only one problem with them. They don’t reach many people. That said, they still have a proper place in your social media marketing strategy, and are essential when combined with paid social. Paid social is advertising via social … Continue reading Organic and Paid: How to Incorporate Both in Your Social Media Strategy →

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