Amazon Paid Clicks Identify These Real-World Trends by Laurie Sullivan , Staff Writer @lauriesullivan, April 20, 2022 An analysis of the paid clicks trending upward on Amazon today can identify completely different consumer spending habits from two years ago when the Centers for Disease Control and Prevention (CDC) designated the COVID-19 virus as a pandemic. Lifestyle … Continue reading Amazon Paid Clicks Identify These Real-World Trends
Bagging Traffic: Brands Rely Mostly On Earned Sources Like Email, But Use More Paid by Ray Schultz , Columnist, March 31, 2022 Earned or unpaid sources — including email — drove 75% of web traffic in 2021. That is down from 80% in 2020, according to the 2022 Digital Experience Benchmark Report, a study by Contentsquare. Some industries rely … Continue reading Bagging Traffic: Brands Rely Mostly On Earned Sources Like Email, But Use More Paid
By Moises Mendez II February 23, 2022 Some of Kanye West’s fans weren’t too happy with him on Tuesday. Last week, the rapper, who goes by the mononym Ye, announced in a since-deleted Instagram post that he was eschewing the streaming services and promised that anyone who bought his $200 Stem Player, a device … Continue reading Some Kanye fans paid $200 to get his new album. They’re still waiting
Apple to offer paid parental leave and more sick days to retail employees Apple Store workers have complained of subpar working conditions during the pandemic A. Khalid @askhalid February 9th, 2022 Noah Berger / reuters Apple will expand benefits for all of its retail employees in the US, beginning April 4th. Bloomberg reports the new … Continue reading Apple to offer paid parental leave and more sick days to retail employees
Organic Is More Valuable Than Paid Search, Per Study by Laurie Sullivan , Staff Writer @lauriesullivan, January 19, 2022 Terakeet has released data from its latest study examining the value of organic search as a driver of revenue and insights. The report compares the impact of organic search to paid search, as well as other marketing … Continue reading Organic Is More Valuable Than Paid Search, Per Study
Garry Grant December 13, 2021 Paid media is advertising for your business that you pay for. The most common forms of paid media you are likely to come across include the following: Display ads Sponsored ads Paid search Google Ad’s Facebook Carousel ads Dynamic Product Ads (DPA) Twitter Instagram Influencer Marketing Google Shopping Bing Ad’s … Continue reading What is Paid Media? Paid Media Can Help Drive Revenue.
Kristen McCormick November 22, 2021 You need a keyword research tool. You think easy peesy and do the ol’ Google search. Then you see that there are PPC keyword tools and SEO keyword tooIs. Long-tail keywords and broad. Social media keywords. Questions. Prepositions. Tools with suggestions. Tools with SERP and site and competitive analyses… And … Continue reading The 18 Best Keyword Research Tools for Every Need (Free & Paid!)
Jim Cusick November 16, 2021 Advertising on LinkedIn is very effective. Many companies from different industries and sizes have had great success using all of the dynamic paid advertising options. As LinkedIn’s advertising marketing messaging says, “do business where business gets done.” Your target audience most likely is on LinkedIn. However, we believe not everyone … Continue reading 5 Things to Focus on Before Running Paid Advertising on LinkedIn
Kristen McCormick October 17, 2021 In today’s day and age, when we want to buy something, our knee-jerk reaction is to head to Google (or whatever search engine we use). Whether we know exactly what we want, are looking for nearby businesses, or want to do more in-depth research, 71% of buyer journeys begin with … Continue reading New Paid Search Advertising Benchmarks for 2021
Aubreigh Ulicki July 13, 2021 Have you ever scrolled through social media and noticed that the pair of shoes you were looking at (July 19, 2021) is now an ad on your feed? Brands are using social media in both an organic and a paid way, to promote brand awareness as well as their products … Continue reading How to Create a Paid Social Strategy That Converts
