Sahail Ashraf June 24, 2021 Organic posts on social media are still alive and kicking. There is only one problem with them. They don’t reach many people. That said, they still have a proper place in your social media marketing strategy, and are essential when combined with paid social. Paid social is advertising via social … Continue reading Organic and Paid: How to Incorporate Both in Your Social Media Strategy
Elizabeth Harr April 25, 2021 It’s easy to feel overwhelmed when it comes to selecting the best ways to garner more attention and visibility — and new business — for your technology services company. There are numerous tools and strategies at your disposal, both digital and traditional, and it seems like companies rally behind a … Continue reading Paid Advertising Options for Technology Services
Young Entrepreneur Council March 10, 2021 Taking advantage of digital platforms is a major part of lead generation in today’s online world. But with the sheer size of the internet and so many places potential customers can be, it’s important for marketers to narrow down their strategies. Below are a few platforms you might consider … Continue reading 8 Leader-Recommended Digital Platforms to Generate Paid Leads
Jennifer Soares January 4, 2021 Paid acquisition can help you grow your database faster than organic-only methods, but they take special handling so you get the most for your money and avoid the problems that can cause campaigns to fail. Check out these tips from Zach Labenberg, VP, Client Strategy, and Brian McKenna, VP, Strategic … Continue reading 5 Tips to Maximize Paid Acquisition for Email Marketing
Emma Allen December 1, 2020 Seeing the value of your marketing efforts, whether you’re the business owner or the marketer, is undoubtedly important in the constant conversation about return on investment (ROI). In 2020, it is more important than ever to have a clear understanding of how your portfolio of marketing efforts work together to … Continue reading A Guide to Social and Paid Attribution Reports
Akvile DeFazio November 23, 2020 While 2020 certainly threw us for a loop, and we don’t have a crystal ball on hand to predict exactly what will transpire in 2021, there has been a noticeable shift in frequent topics of discussion at our agency and among industry peers. Many of us are beginning to see … Continue reading 3 Key Paid Social Trends for 2021
Stefan Palios November 21, 2020 There’s nothing worse than relying on emails, phone calls, and hope when it comes to delivering work and getting paid as a freelancer. Not only does this spike anxiety (a key pitfall for freelancers), it also creates potential legal and client service issues. When you close a new client and … Continue reading The 9 Most Important Freelance Contract Clauses that Keep You Protected and Paid on Time
Renu Sharma October 20, 2020 Are you looking for ways to skyrocket brand awareness and reach in a short period? Do you want to attract qualified website visitors and convert them into customers? Or perhaps you’d like to connect with potential customers who’ve already visited your website once? If your answer to any of the … Continue reading Paid Advertising Methods: Is There Anything New For 2021?
Victoria Taylor July 22, 2020 Video marketing is one of the most powerful marketing tools to date. Maybe that’s why 92% of marketers say it’s an important part of their marketing strategy. An in-depth study by Wyzowl found: 89% of video marketers say video gives them a good ROI. 87% of video marketers say video … Continue reading 16 Best Paid & Free Social Media Video Maker Apps for Marketers
Jeffrey Mirro July 14, 2020 Getting more people to your website is a noble cause and one that can result in more sales, exposure, or notability for your business. While there are many marketing tactics available for this purpose today, guest posting is one such option that is falling into a bit of disrepute. While … Continue reading Paid Guest Posting for SEO: Is it Still a Good Idea? (Hint…Probably Not)
