Tag Archives: Paid

How to Maximize Your Paid Media Strategy During a Financial Crisis

Brittani Bloomberg — June 11, 2020 Have you considered pulling back your digital marketing efforts during this 2020 time of crisis? We are dealing with not only a pandemic, but also a financial crisis. With social distancing orders in place, most consumers are working from home and making purchasing decisions from their homes. What does … Continue reading How to Maximize Your Paid Media Strategy During a Financial Crisis →

How Freelancers Can Never Worry About Getting Paid on Time Again

Freelancing Tools

Choncé Maddox — May 22, 2020 Let’s face it, some freelancers often worry about how and whether they’ll get paid. This isn’t anything new and according to a report from Freelancer’s Union and Upwork, over 56 million Americans did freelance work in 2018. Not getting paid or getting paid late is a huge issue that … Continue reading How Freelancers Can Never Worry About Getting Paid on Time Again →

Your Guide to Paid Marketing During COVID-19

PPC Marketing

Susan Friesen — May 5, 2020 Useful Paid Advertising Campaign Strategies If you’re wondering how COVID-19 is affecting paid advertising campaign strategies, you’re not alone! And the answer is: both negatively and positively. On the one hand, people are home more, and doing virtually everything online. But many people are reducing what they spend because … Continue reading Your Guide to Paid Marketing During COVID-19 →

Generating Paid Leads: Entrepreneurs Discuss Which Platforms Work Well for Them

Leads Generation

Young Entrepreneur Council — March 15, 2020 From Google Ads to social media platforms, there are countless available platforms for entrepreneurs to generate paid leads for their business. To help you figure out which ones work well—and why—Young Entrepreneur Council members answered the following question: What is one digital platform you’ve had the most success … Continue reading Generating Paid Leads: Entrepreneurs Discuss Which Platforms Work Well for Them →

Go Beyond Keyword-Only Targeting in Paid Search Marketing

PPC Strategies

Pauline Jakober — March 10, 2020 Some keywords garner so many clicks, you can quickly drain your budget if you use them. So you (or your marketing team) might resort to the tactic of only running those ads for an hour or two a day. I understand the problem. But limiting the amount of time … Continue reading Go Beyond Keyword-Only Targeting in Paid Search Marketing →

Invoice Communication Tips: What to Say to Get Paid Faster

Invoice Management

Albert Costill — February 28, 2020 Communicating with your clients or customers isn’t always the easiest of tasks. While a majority of them are awesome, you do encounter those clients who are demanding and overly emotional. Even worse, there are some who are constantly late on paying an invoice. Sometimes, there’s no way around this. … Continue reading Invoice Communication Tips: What to Say to Get Paid Faster →

Project, Retainer, or Hourly: How to Invoice and Get Paid for All Gig Types

Project Management

Max Palmer — February 19, 2020 If there’s one drawback to being your own boss it’s that you’re responsible for creating, sending, and managing your invoices. If not, you won’t be getting compensated for your hard work. But, before you get ahead of yourself, you first most determine how you’re going to get paid. Typically, … Continue reading Project, Retainer, or Hourly: How to Invoice and Get Paid for All Gig Types →

10 of the Greatest Keyword Research Tools Reviewed (Free & Paid)

Keyword Research

Micah Lally — February 17, 2020 Keyword research is a huge part of controlling your business’ brand and creating content that attracts visitors and leads. Knowing which keywords you need to pursue to get the most impact is crucial for your inbound marketing and building your brand with customers online — whether your customers are … Continue reading 10 of the Greatest Keyword Research Tools Reviewed (Free & Paid) →

Paid search marketers can find success with top of funnel campaigns

PPC Strategies

The key to finding success with these type of campaigns is knowing when to leverage them. Amy Bishop on February 10, 2020 at 1:36 pm Most marketers view the funnel as including the following stages: Awareness, Consideration, Preference, Purchase and Post-purchase (client retention, upsell and advocacy). Paid search is often thought of as being really … Continue reading Paid search marketers can find success with top of funnel campaigns →