Robin Williams — February 7, 2020 Salary vs. Hourly Pay: Is one better than the other? Most jobs in America have rules associated with them that are governed by the Fair Labor Standards Act. Based on these rules, jobs are categorized as either exempt or nonexempt. Exempt employees are Salary employees who do not receive … Continue reading Is it Better to Get Paid Salary or Hourly?
Tag Archives: Paid
Stop Invoicing Rejections and Get Paid Fast
Max Palmer — February 6, 2020 Rejection is never easy. This isn’t just true in your personal life. It’s also true when it comes to business. Sure, you reach out to a prospective client and they don’t hire you. That’s a part of the business, part of the game. It’s completely different when you have … Continue reading Stop Invoicing Rejections and Get Paid Fast
Which is Better for Your Business: Paid Search or Paid Social?
Jake Baadsgaard — January 31, 2020 Pay-per-click (PPC) advertising is hands down one of the best ways to reach potential customers, build brand awareness and get them to buy your products or services. Over the years, platforms like Google Ads and Facebook Ads just keep improving their targeting, algorithms and everything else you need to … Continue reading Which is Better for Your Business: Paid Search or Paid Social?
How and Why to Use the Paid Partnership Feature on Instagram
Brittanie Dreghorn — February 1, 2020 If you’ve been paying attention to your Instagram app these past few months you would have noticed the increased number of your favourite influencers using the ‘paid partnership’ tag on Instagram. In 2017, Instagram launched the paid partnership feature to increase the transparency on sponsored posts throughout the platform. … Continue reading How and Why to Use the Paid Partnership Feature on Instagram
Alternative Paid Program Makes Publishers Less Dependent On Google, Facebook For Search Traffic
Alternative Paid Program Makes Publishers Less Dependent On Google, Facebook For Search Traffic by Laurie Sullivan @lauriesullivan, January 7, 2020 Flipboard on Tuesday rolled out a native paid-content program introduced last year in beta that gives creators the opportunity to promote stories, expand audience development, and support affiliate and marketing efforts. “Think of it as … Continue reading Alternative Paid Program Makes Publishers Less Dependent On Google, Facebook For Search Traffic
The consumer decision journey will drive paid search in 2020
In organic search, you’re going to see a push of data directly to search engines instead of relying on them to crawl. Christi Olson on January 3, 2020 Contributor and SMX speaker, Christi Olson, explains how the consumer decision journey is going to drive paid search while organic search’s data push directly to search engines … Continue reading The consumer decision journey will drive paid search in 2020
Startup Uses Paid Search To Redirect Extremist Terms In Google To Counter Radicalism
Startup Uses Paid Search To Redirect Extremist Terms In Google, Counter Radicalism by Laurie Sullivan @lauriesullivan, January 2, 2020 Moonshot CVE, a private London-based start-up aimed at heading off radicalism, has developed an online tool that sends those who type in extremist search terms in Google to videos promoting anti-extremist views. The company first used … Continue reading Startup Uses Paid Search To Redirect Extremist Terms In Google To Counter Radicalism
Back to basics: Understanding your paid search metrics
Learn how to interpret what’s happening in your paid search account with your traffic, conversions and sales data. Jacob Baadsgaard on November 27, 2019 One of the great things about paid search is the fact that you can track everything. If someone visits your store after seeing your billboard or TV spot, there’s no real … Continue reading Back to basics: Understanding your paid search metrics
7 Tips to Leverage Seasonality in Your Paid Search Campaigns
Derek Andersen — November 25, 2019 Seasonality doesn’t just shape your Starbucks order. For many marketers, seasonality has a big influence on what products and services you’re promoting (and how aggressively), what drives revenue, what messaging resonates with customers, and more. Just look at these industry examples, to name a few: Tax season for accounting … Continue reading 7 Tips to Leverage Seasonality in Your Paid Search Campaigns
Word-of-Mouth (WOM) Marketing vs Paid Ads [Infographic]
Frederik Bussler — October 21, 2019 Paid ads have long been a staple of marketing, with Google and Facebook Ads being the bread and butter of many digital marketers. However, a number of trends are leading to a sharp decline in the value of paid ads. For instance, marketing mediums are becoming over-saturated with ads, … Continue reading Word-of-Mouth (WOM) Marketing vs Paid Ads [Infographic]
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