Frederik Bussler — October 23, 2019 Paid advertisement has been a staple of modern marketing for the past one-hundred years. Seriously, the tobacco industry virtually created the modern ad industry as we know it in the early 1900s. Obviously, a lot has changed since then, especially with the formation of the Internet (and the World … Continue reading Paid Ads Versus Word-of-Mouth (WOM) Marketing
Tag Archives: Paid
4 Ways to Get Paid From Social Media
Choncé Maddox — October 10, 2019 Are you popular on social media or have you been growing your business’ platform over time? While social media can provide great validation, it’s important to remember that you can pay yourself with likes, hearts, and retweets. So what’s the point of getting popular on social media? For one, … Continue reading 4 Ways to Get Paid From Social Media
Paid Search CPCs Falling Across All Industries
Paid Search CPCs Falling Across All Industries by Laurie Sullivan , Staff Writer @lauriesullivan, July 31, 2019 The overall cost per click fell from $0.75 to $0.72 quarter over quarter (QoQ), and click-through rates (CTRs) rose from 2.91% to 2.97% during the second quarter in 2019, according to data released this week. Marin Software’s Q2 2019 … Continue reading Paid Search CPCs Falling Across All Industries
Why All Companies Need Paid Social
Elisabeth O’Donnell — July 28, 2019 — July 28, 2019 In the beginning, the coolest thing about social media was the ability to reach thousands of people, maybe even millions, for free with just one click. Fast forward to today, where everyone’s trying to make themselves heard on all platforms, creating so much noise that … Continue reading Why All Companies Need Paid Social
How to Reduce Costs of My Paid Search Campaigns
Caleb Malik — July 9, 2019 — July 9, 2019 CPC, CPM (cost per 1000 impressions), CPA, cost … so many monetary metrics to track and optimize. How do we lower the cost on these crazy acronyms? Simple: lower the budget. Done, right? Well, it’s not quite that simple, because the goal is to maintain … Continue reading How to Reduce Costs of My Paid Search Campaigns
Organic Vs. Paid Search: What’s the Difference?
Stephanie French — June 24, 2019 — June 24, 2019 My colleague Marian used to own a small IT repair and services business in the Northern Colorado area. When people went searching for IT repairs and related services in the area she served, she wanted her business to show up in those search results. She … Continue reading Organic Vs. Paid Search: What’s the Difference?
Are you on the wrong platform? Paid search vs. paid social
The right answer for your business depends on what you’re trying to market, who you’re trying to market to and what your marketing goals are. Jacob Baadsgaard on June 20, 2019 When it comes to online marketing, pay-per-click advertising is one of the most powerful tools you can use. Year after year, it gets easier … Continue reading Are you on the wrong platform? Paid search vs. paid social
TrueView audience engagement: Paid strategies to find fans and reduce waste
Setting the right KPIs, such as earned paid media metrics instead of video completion rates, are vital to maximizing your ability to learn from and build an audience on YouTube. Justin Rudolph on June 18, 2019 All advertisers claim to do A/B testing and segmentation on their target audiences, but few do it right. YouTube … Continue reading TrueView audience engagement: Paid strategies to find fans and reduce waste
6 Things Your Company Should Have in Place Before Starting Paid Social Advertising
Brooke Tomasetti — June 12, 2019 — June 12, 2019 You need more than just a budget in place before starting paid social advertising—that is, if you want your paid social campaign tests to have the best structure in place for success. Whatever platform or platforms you’re planning on allocating spend to, set yourself up … Continue reading 6 Things Your Company Should Have in Place Before Starting Paid Social Advertising
How to Never Get Paid Late From Clients
Choncé Maddox — May 31, 2019 — May 31, 2019 We know that late payments can happen sometimes when you’re a freelancer or running a business. However, you don’t have to accept this as the norm. Late payments can disrupt your cash flow and also cost you to spend unnecessary time and energy following up … Continue reading How to Never Get Paid Late From Clients
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