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U.S. Paid-Search Spend Forecast To Reach $110B In 2023 by Laurie Sullivan , Staff Writer @lauriesullivan, May 18, 2023 Marketers are expected to spend $110 billion in 2023 on paid-search advertising and $29.69 on retail media search, according to a forecast from eMarketer, an Insider Intelligence company. The data shows that overall U.S. digital ad spending … Continue reading U.S. Paid-Search Spend Forecast To Reach $110B In 2023
Paid-Search Spending Rose 5% In September by Laurie Sullivan , Staff Writer @lauriesullivan, October 7, 2022 Marketers spent more on paid search advertising in September compared with August, according to data released this week. Skai regularly releases data tracking the amount its clients spend on a monthly basis, along with the cost for clicks (CPCs) on … Continue reading Paid-Search Spending Rose 5% In September
Search Engines Doing A Better Job Of Calling Out Paid-Search Ads by Laurie Sullivan @lauriesullivan, December 13, 2018 Google and Bing, and even Amazon, have been criticized for not doing more to distinguish paid-search advertisements from organic search results, but the findings from a survey results released Thursday suggest improvements. In fact 77% of people … Continue reading Search Engines Doing A Better Job Of Calling Out Paid-Search Ads
Global SEO, Paid-Search Challenges Increasing by Laurie Sullivan , Staff Writer @lauriesullivan, April 3, 2018 Those searching on Google’s engine look for products and services from businesses that may reside in one country but sell into another. Recently new challenges have surfaced, such as Europe’s General Data Protection Regulation (GRPR), which goes into effect in May. But … Continue reading Global SEO, Paid-Search Challenges Increasing
The holiday season is crucial to many paid search advertisers, so how can you make the most of it? Columnist Christi Olson shares some insights and tips to improve your paid search performance. Christi Olson on November 9, 2017 Whether you are ready or not, here come the holidays! Black Friday is only three … Continue reading 5 surprising paid-search insights to help you win the holidays
Paid-Search Advertising Still Outranks Social In Performance by Laurie Sullivan , Staff Writer @lauriesullivan, August 23, 2017 Although they struggle to keep up with new tech, marketers repeatedly test campaigns to find the media returning the highest profit on investments. When it comes to pay-per-click advertising, paid-search text ads remain the best performer for marketers.That’s … Continue reading Paid-Search Advertising Still Outranks Social In Performance
Paid-Search ROI Continues To Fall by Laurie Sullivan @lauriesullivan, August 1, 2017 A report released Tuesday implies that during the past six years, the effectiveness of paid-search and online video marketing fell at a slightly faster rate compared with other online advertising or marketing. Findings in the report suggest that paid-search return on investment (ROI) … Continue reading Paid-Search ROI Continues To Fall
Edward Jones, Morgan Stanley Demonstrate Unique Organic, Paid-Search Strategies by Laurie Sullivan @lauriesullivan, June 22, 2017 Search engine marketing and advertising strategies also appeal to firms that manage consumer wealth such as Edward Jones, Morgan Stanley, and Chase. Just ask the folks at Edward Jones, which ranked top among wealth management brands in organic listings … Continue reading Edward Jones, Morgan Stanley Demonstrate Unique Organic, Paid-Search Strategies
by Laurie Sullivan, Staff Writer @lauriesullivan, October 12, 2016 With less than three weeks to go, finding a Halloween costume for the kids seems like the least important event as we head into what feels like the most volatile U.S. presidential election year in history. Nonetheless, here’s a little Halloween paid-search trivia to briefly take … Continue reading Paid-Search Text Ads Outpace PLAs For Halloween
September 6, 2016 eMarketer estimates that search ad spending will account for almost half of all digital ad spending in 2016. This proportion is expected to decline, but even by 2020 it will still make up the greatest share. July 2016 data from search marketing specialist Varn, however, indicated that paid search ad effectiveness was … Continue reading I Do Not Recognize Paid-Search Ads
