P&G Mulls Upping Retail Media Spend by Les Luchter , July 28, 2023 Actress Rebel Wilson stars in new ads for P&G’s first insecticide, Zevo. Giant media spender Procter & Gamble is treading into retail media. “I generally believe the majority of brand choice is made in a retail environment,” P&G President/CEO Jon Moeller told … Continue reading P&G Mulls Upping Retail Media Spend
P&G, Geico Help Push OTT To 15% Of U.S. Q3 Digital Ad Spend by Karlene Lukovitz @KLmarketdaily, February 3, 2023 Over-the-top (OTT) ad spending accounted for 14.8% of a total $23.3 billion in digital ad spending in the U.S. in Q3 2022, to social media’s 61% and display/video’s 24%, according to data from Sensor Tower’s … Continue reading P&G, Geico Help Push OTT To 15% Of U.S. Q3 Digital Ad Spend
