Tag Archives: Pandemic

Report: Pandemic Upended Grocery Shopping Patterns

Report: Pandemic Upended Grocery Shopping Patterns by Richard Whitman , Columnist, August 2, 2021 Retail marketing specialist 84.51° is out with some new research that concludes a new kind of grocery shopper has emerged in the wake of last year’s COVID-19 disruption: the hybrid shopper. The Kroger subsidiary did the research to help food marketers … Continue reading Report: Pandemic Upended Grocery Shopping Patterns →

Diversity, Equality and Inclusion (DEI) in Business, Before & After the Pandemic

Diversity

Amit Patel July 30, 2021 When it comes to diversity, equality and inclusion (DEI), where does your organization stand? Have you adequately put measures in place that account for differing backgrounds, perspectives and needs? If you’re like most organizations, these issues were likely on your radar prior to the global pandemic this past year, but … Continue reading Diversity, Equality and Inclusion (DEI) in Business, Before & After the Pandemic →

Account-based marketing propelled forward by the pandemic

Account Management

As B2B buyers changed the way they engaged with companies, marketers and vendors are using ABM to adapt. Pamela Parker on July 16, 2021 We hear a lot about how dramatically the pandemic has affected consumer purchasing behavior, but the business-to-business side of buying is less frequently discussed. That doesn’t mean the pace of developments … Continue reading Account-based marketing propelled forward by the pandemic →

How Digital Marketing Helps Different Businesses During the Covid-19 Pandemic

Digital Marketing

Shadab Khan June 29, 2021 The Covid-19 Pandemic has affected every business in its vicinity; it does not matter if it is a small-scale business or a Multinational Company. Countries have been on lockdown for so long now that it has resulted in the closing of businesses or having losses. Brands grabbed this opportunity to … Continue reading How Digital Marketing Helps Different Businesses During the Covid-19 Pandemic →

How Ad Imagery Changed During The Pandemic

Advertisement Industry

How Ad Imagery Changed During The Pandemic by Richard Whitman , Columnist, June 25, 2021 When COVID-19 evolved into a global pandemic in early 2020, agencies and their clients quickly pivoted to address the crisis in ads. Images of smiles and mouths were at an all-time high when the U.S. declared a public-health emergency in … Continue reading How Ad Imagery Changed During The Pandemic →

Rebuilding After a Global Pandemic? Use Honesty and Integrity, and Trust Your Ability to Deliver

World Level Crisis

Daniel Burrus June 1, 2021 Global lockdowns, a dangerous virus, a tumultuous election, social distancing and masks versus no masks; 2020 was an uncertain year to say the least. With the diverse set of issues we faced having lost our sense of normalcy, one that affected everyone was an unfamiliar breach of trust. The world … Continue reading Rebuilding After a Global Pandemic? Use Honesty and Integrity, and Trust Your Ability to Deliver →

Digital Ways to Keep a Good Track of Your Business During Pandemic

Business Effectiveness

Stella Lincoln May 23, 2021 Tracking your business has always been an important factor, but amidst the covid pandemic, it has become more crucial. In this era, where traditional businesses have turned into online businesses and everyone’s locked and working from home, it has become challenging for employers to track their employee performance and daily … Continue reading Digital Ways to Keep a Good Track of Your Business During Pandemic →

Recovering From the Pandemic: How Retailers Can Encourage Customers to Return to Stores

World Level Crisis

Peter Navarro May 16, 2021 Whenever there was a government assessment of the lockdown situation, I would literally stick to the screen for possible answers for the future. As a consumer, of course, one asks oneself what the situation will be like after the easing of the lockdown and how things will be in the … Continue reading Recovering From the Pandemic: How Retailers Can Encourage Customers to Return to Stores →

Marketing Ops Fail: Marketers Challenged By Pandemic

Marketing Operations

Marketing Ops Fail: Marketers Challenged By Pandemic by Laurie Sullivan , Staff Writer @lauriesullivan, May 14, 2021 Marketers have been forced to examine the effectiveness of their marketing operations to improve performance by identifying areas of improvement and implementing strategies to solve a variety of new challenges accelerated by the changes brought about by COVID-19. When … Continue reading Marketing Ops Fail: Marketers Challenged By Pandemic →