Tag Archives: Pandemic

As UGC gets a pandemic bump, brands need to leverage customer content now

Luggage maker Calego says the playbook it developed before COVID-19 has really paid off as the importance of UGC grows Chris Wood on May 5, 2021 Driving brand awareness and conversions through user-generated content isn’t a new tactic for digital marketers, but those methods are finding new levels of success during the COVID-19 pandemic. For … Continue reading As UGC gets a pandemic bump, brands need to leverage customer content now →

Tracing a Triple Bottom Line Between Business and CSR During a Pandemic

World Level Crisis

Kevin Xu May 4, 2021 The fallout from COVID-19 continues to show us that a global crisis doesn’t affect everyone in the same way. That the workforce faced systematic and wide-ranging experiences this past year is a clarifying reminder of how corporate social responsibility professionals must account for their support schemes in a climate of … Continue reading Tracing a Triple Bottom Line Between Business and CSR During a Pandemic →

How the Pandemic Turned Me Into Something I Am Not

World Changing Ideas

Arik Hanson May 3, 2021 When this pandemic set in over a year ago now, a lot of things changed for me. My family was at home with me–all the time. I could no longer work at coffee shops. I no longer visited the gym. And I rarely saw friends. All of that took its … Continue reading How the Pandemic Turned Me Into Something I Am Not →

How an SMB embraced digital transformation during a pandemic

Digital Transformation

As the pandemic caused demand for packaged foods to soar, SIGMA Equipment responded by implementing a CRM Chris Wood on April 23, 2021 Indiana-based equipment reseller SIGMA Equipment implemented a new CRM during the pandemic. At a company founded in 2003, and working from homegrown systems until last year, the implementation was a long time … Continue reading How an SMB embraced digital transformation during a pandemic →

5 Ways the Pandemic Has Changed the Workplace Forever

Workplace Evolution

Cam Gray April 17, 2021 It’s been well over a year now since the COVID-19 pandemic changed the workplace, and world, forever. It’s safe to say that COVID has had an enormous impact on every single industry and every single family. Even though we may have gotten used to the “new normal” by now, these … Continue reading 5 Ways the Pandemic Has Changed the Workplace Forever →

3 Ways to Better Communicate With Your Team a Year Into the Pandemic

Remote Work Tools

Mark Roberts April 12, 2021 Amid the pandemic, we’ve focused so much on how much we’ve evolved. In doing so, we’ve ignored something else the pandemic has brought to the forefront. We have forgotten to communicate. Or, maybe we never knew how to communicate, and, as is the case with so many problems, a crisis … Continue reading 3 Ways to Better Communicate With Your Team a Year Into the Pandemic →

Pandemic shifts, call-in customers: Tuesday’s daily brief

World Level Crisis

Plus, SMX Create Early Bird rates Pamela Parker on March 23, 2021 Marketing Land’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. If you would like to read this before the rest of the internet does, sign up here to get it delivered to your inbox daily. … Continue reading Pandemic shifts, call-in customers: Tuesday’s daily brief →

How The COVID-19 Pandemic Has Changed Emailing

Email Marketing Strategy

Mary Dolan March 18, 2021 By now, we’re all well aware of the effects COVID-19 has had on communication over the past year (and probably sick of most of it). This includes email, obviously – during the pandemic, brands are trying to change their strategies to maintain engagement and conversion rates. But the effects of … Continue reading How The COVID-19 Pandemic Has Changed Emailing →

Spending Your Way Out Of A Pandemic

Business Protection

Spending Your Way Out Of A Pandemic by Ray Schultz , March 2, 2021 Contrary to what some may believe, last year was not a great one for advertisers. Overall, 61% of businesses experienced a drop in revenue — including 58% of firms that sell online only, according to State of Digital Advertising 2021, a study … Continue reading Spending Your Way Out Of A Pandemic →

How Pandemic Parents Will Change the Future of Work

Future of Work

Amy Stephens February 20, 2021 My son was born in 2004, when I was 34. I was relatively new into my role leading consumer marketing on the senior management team of the Boston Globe, the largest subsidiary of the New York Times. I am pretty sure I was the first senior management team member to … Continue reading How Pandemic Parents Will Change the Future of Work →