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Listeners must verbally engage to hear the rest of the ad. George Nguyen on December 12, 2019 Pandora is now testing interactive audio ads, the company announced Thursday. The ads require users to verbally engage before the rest of the ad’s content is played. The interactive voice ads are also accompanied by an on-screen ad. … Continue reading Pandora is asking users to say ‘yes’ to interactive audio ads
Greg Sterling on September 6, 2018 Pandora has been working with location analytics provider Placed (owned by Snap) over the last four years. The two have been measuring the offline impact and incremental visitation lift from Pandora campaigns in the fast food, retail and tourism verticals. Pandora uses offline measurement to track the efficacy … Continue reading Location attribution goes mainstream, as Pandora marks 400th campaign with the KPI
ComScore data show app number 1 in terms of time spent per mobile user. Greg Sterling on March 2, 2015 Pandora is now number one in time spent per mobile user per month, beating Facebook, according to comScore. The company shared the data with me in an email last week. Pandora grabbed the top spot from Facebook in … Continue reading Pandora Captures Attention Crown From Facebook In January
