Mike Orr — November 18, 2016 — November 18, 2016 The world of content has changed dramatically. According to Edelman’s Trust Barometer for 2016 , 2 of the top 3 most-used sources of news and information are peer-influenced media. Brands are responding to this shift by launching employee advocacy (aka employee amplification, social employee, social … Continue reading Parrot on the Menu for Thanksgiving? Rethinking Employee Advocacy