Dive into the benefits of apps over mobile websites, and learn how to seamlessly integrate them into your marketing mix. Sam Burr on August 28, 2024 The number of smartphone users globally is forecast to hit 7.7 billion by 2027, with each device providing another potential touchpoint for businesses to engage with customers. A … Continue reading How to optimize your app as part of a cross-device approach
May 31, 2024 Simple steps to make doing good part of who you are Seven ideas to incorporate company and employee values into charitable and social initiatives. BY Kamini Tiwari Companies that foster a culture of employee passion and purpose can unlock a powerful competitive advantage. By empowering employees to pursue their passions inside and outside … Continue reading Simple steps to make doing good part of who you are
May 08, 2024 Bombardier’s new logo is part of a growing trend: naming your logo Similar to Nike’s ‘Swoosh,’ Bombardier’s new logo, dubbed ‘Mach,’ is a kind of branding for branding. BY James I. Bowie The new logo introduced recently by Canadian jetmaker Bombardier is not only sleek and striking, but boasts a feature that is … Continue reading Bombardier’s new logo is part of a growing trend: naming your logo
April 29, 2024 ‘This is a huge part of why I stay’: Corporate employees turn to workplace volunteering More than 60% of respondents reported increased participation last year in employee volunteer activities. BY Associated Press Michelle Barbin’s job does not always fill her bucket. Yes, she likes her nine-to-five helping improve consumer experiences at Blue Cross … Continue reading ‘This is a huge part of why I stay’: Corporate employees turn to workplace volunteering
With the AI train coming down the track fast, consultancies and analysts in the martech space need to consider and adjust the services they are offering. Anita Brearton on February 29, 2024 In the last article we looked at who would win and who would lose in the enterprise and vendor community in 2024 with … Continue reading MarTech in 2024 Part II: Who will be the winners and losers in the consulting and research and advisory worlds?
In this second part of a two-part feature, learn more about the relationship between brand and behaviors, emotions and feelings. Jade Bunke on December 11, 2023 In the second part of this two-part feature, Jade Bunke discusses triggering the right customer behaviors, the differences between emotions and feelings and how to future-proof your brand strategy. … Continue reading Top tips for building a successful brand strategy in 2024 and beyond: Part 2
By Elaine Mak November 24, 2023 In a high-growth company, every executive is focused on performance. When companies achieve their financial goals, there is often a well-deserved and collective victory lap to celebrate hard work and a job well done. But more often than not, these victories were made up of something far more … Continue reading Is performance part of your company’s DNA?
By Michael Grothaus November 18, 2023 Elon Musk seems to be everywhere, so why not on the big screen, too? That’s where audiences will find him, or at least a version of him, now that arthouse studio and critical hit maker A24 has acquired the film rights to adapt Walter Isaacson’s Elon Musk biography, … Continue reading Elon Musk biopic: Darren Aronofsky is the perfect director for A24’s film, but now comes the hard part
Explore the role of ChatGPT in crafting persuasive copy, testing hypotheses and achieving optimal campaign results. Kath Pay on November 10, 2023 In my last post, I covered how to write prompts for generative AI to create an email campaign brief that incorporates persuasion principles. This article shares the results that ChatGPT delivered using my … Continue reading The perfect combination: GenAI and persuasion strategies for unbeatable A/B tests, Part 2
By building out their ridesharing ecosystem, Lyft Media has grown 4X in the last year. Riders will see one in-app ad per ride at the program’s start. Chris Wood on August 24, 2023 This month, Lyft introduced in-app ads to personalize its riders’ experiences and generate more revenue from the Lyft Media ecosystem. The rideshare … Continue reading Lyft introduces in-app ads as part of an expanded rider experience
