The GA4 Setup Assistant in Universal Analytics will help you migrate to the new tool if you manage the tags correctly. Constantine von Hoffman on October 17, 2022 Working with Colleen Harris, head of business intelligence and reporting strategy at Sincro, we’re putting together a guide to getting started with Google Analytics 4. This is … Continue reading GA4 Setup Assistant part 1: Getting started with Google Analytics 4
How to decide which marketing tasks can be offshored and which can’t. Spence Darrington on September 19, 2022 The first part of this guide can be found here. In Part I of this article we explored Context vs. Skill as it applies to marketing tasks. Tasks requiring higher levels of cultural context and skills are … Continue reading An incredibly brief guide to shifting marketing offshore: Part 2
With artificial intelligence (AI)/machine learning (ML) models being developed for all kinds of marketing problems, what part should marketing play in developing and monitoring the applications that serve them? Theresa Kushner on August 9, 2022 If you have an artificial intelligence program, you also have a committee, team, or body that is providing governance over … Continue reading Governing AI: What part should marketing play?
By Sam Becker June 23, 2022 High inflation and worries about economic contraction are stunting the markets but proving to be catalysts for growth in one area: an interest in striking and unionizing. The number of strikes between January and May 2022 is double that of last year, according to data … Continue reading Labor strikes have doubled in the past year. Is high inflation part of the reason?
Facebook issues $397 checks to Illinois residents as part of class-action lawsuit The social media giant agreed to settle a lawsuit over its use of facial recognition. A. Khalid @askhalid May 18th, 2022 Dado Ruvic / reuters More than a million Illinois residents will receive a $397 settlement payment from Facebook this week, thanks to … Continue reading Facebook issues $397 checks to Illinois residents as part of class-action lawsuit
We look back to far-sighted comments on the supply chain from October 2020. Kim Davis on December 10, 2021 Good morning, Marketers, and we knew this supply chain problem was coming Writing a story that confirms shoppers are right to worry about being able to get gifts delivered on time this holiday season — or … Continue reading Logistics is a huge part of CX
Achim Nowak August 31, 2021 Part 1 Dawn Denvir was the Head of Organizational Learning and Development at UNICEF. Her comment taps into a powerful conundrum. Really, why would anyone resent genuine expertise? Expertise is a potent source of personal power. When deployed with a clear-eyed understanding of social context, it has the potential to … Continue reading The Hidden Language of Personal Power, Part 2
How e-commerce product feed solution Channable built Channacademy on the Northpass customer education platform. Kim Davis on July 29, 2021 The idea to build Channacademy as an education hub for Channable customers originated at the end of 2018. “Before that we did in-person training in major cities for a whole day,” said Floyd van Zoelen, … Continue reading Customer education is a vital part of the customer experience
Susan Hunt July 20, 2021 In business school, there was a group of students who were seemingly natural born leaders, who did very well academically, and who were polished and professional beyond their years. They knew how to have fun, but also eye-rolled at the various shenanigans the 20-something former consultants and bankers engaged in. … Continue reading Why Veterans Need to Be Part of Your Inclusivity Plan
Aabhas Vijay July 7, 2021 What is an SMTP Server? Part 1 Simple Mail Transfer Protocol or popularly known as SMTP is a protocol that enables you to send and receive emails and relay between email senders (ISPs) and receivers. While SMTP is responsible for this process, the entire process and framework are made possible … Continue reading What Is an SMTP Server ? Part 2
