Tag Archives: Part

A guide to visual storytelling Part 2: NFTs, ‘new’ social and the future of brand content

Companies are evolving away from interruptive marketing to storytelling that is not perceived by viewers as ads William Terdoslavich on April 28, 2021 Sadly, disinformation and misinformation are the negative dividends of the digital world. Politics is replete with “fake news,” “alternative facts,” and conspiracy theories, leading some to ponder the hazards of living in … Continue reading A guide to visual storytelling Part 2: NFTs, ‘new’ social and the future of brand content

The Business Case for Making Politics a Part of Your Social Impact Strategy

Jacqueline McGraw March 29, 2021 Gone are the days when companies could steer clear of politics. Employees and customers alike expect the brands they love to take a stand on social and political issues that are important to them. In recent years, tech leaders have begun reimagining their social impact strategies and leveraging their products … Continue reading The Business Case for Making Politics a Part of Your Social Impact Strategy

Video Content Strategy: YouTube as an Essential Part of Your Marketing Arsenal

Kyra Goodman February 18, 2021 What is YouTube? If you don’t already know what YouTube is, then you’re a bit behind. But we’ll catch you up. YouTube is a free video sharing website that makes it easy to watch online videos. Users can watch, like, share, comment and upload their own videos to the social … Continue reading Video Content Strategy: YouTube as an Essential Part of Your Marketing Arsenal

Fixing Your Scrum: A Forensic Product Backlog Analysis (Part 1)

Stefan Wolpers February 9, 2021 TL; DR: Product Owner Anti-Patterns from Job Ads Garbage in, garbage out: No matter whether your team chose Scrum for the right purpose—solving complex, adaptive problems. No matter whether your Scrum Team’s product quality is top-notch or whether your teammates embrace self-management to the fullest. If your Product Backlog is … Continue reading Fixing Your Scrum: A Forensic Product Backlog Analysis (Part 1)

4 Reasons to Make Social Media Part of Your Digital Marketing

Susan Poirier February 4, 2021 In the fast-paced, technology-driven world, the vast part of our day is spent online. Nearly two-thirds of the world’s population utilizes the internet, while the average person spends 144 minutes a day browsing through their social media. While once the medium for friends to connect, social media now forms an … Continue reading 4 Reasons to Make Social Media Part of Your Digital Marketing