Tag Archives: Partners

Using mobile measurement partners to drive bookings: Best of the MarTechBot

See how the MarTechBot responds to a prompt and how the prompt can be improved. Today: MMP measurements to increase mobile and web bookings. MarTechBot on September 16, 2024 Best of the MarTechBot showcases the MarTechBot’s responses to prompts submitted by readers. See more about how marketers are using MarTechBot here. The language model is based on content … Continue reading Using mobile measurement partners to drive bookings: Best of the MarTechBot →

OpenAI partners with People publisher Dotdash Meredith

ChatGPT

OpenAI partners with People publisher Dotdash Meredith ChatGPT will train on and link out to brands like Better Homes & Gardens and Investopedia. will shanklin Updated Wed, May 8, 2024 OpenAI is partnering with another publisher as it moves towards a licensed approach to training materials. Dotdash Meredith, the owner of brands like People … Continue reading OpenAI partners with People publisher Dotdash Meredith →

Traackr partners with Snap to boost influencer relationships

Influencer Marketing

The influencer marketing platform will give brands direct access to the Snapchat creator community. Kim Davis on February 13, 2024 Traackr, the international influencer marketing platform, is partnering with Snap Inc. to help brands build influencer relationships. A Traackr integration via the Snapchat Creator API aims at making it easier for brands to connect with … Continue reading Traackr partners with Snap to boost influencer relationships →

Disney Adds Measurement Partners, Debuts Shoppable Ads

Advertisement Industry

Disney Adds Measurement Partners, Debuts Shoppable Ads by Laurie Sullivan , Staff Writer @lauriesullivan, January 10, 2024 Disney has launched a beta program for its first native, streaming shoppable ad format that allows consumers to purchase their favorite items online through content. The new Gateway Shop ads are interactive and run on platforms such as Hulu. … Continue reading Disney Adds Measurement Partners, Debuts Shoppable Ads →

Infobip partners with Community to launch a global messaging offering

Email Marketing

A North American brand and celebrity SMS platform partners with a European omnichannel messaging service to grow both their audiences. Kim Davis on December 12, 2023 Omnichannel messaging platform Infobip has announced a partnership with SMS customer engagement platform Community allowing both vendors to expand their geographic footprint. U.S.-based Community will have an opportunity to … Continue reading Infobip partners with Community to launch a global messaging offering →

Meta partners with Amazon to streamline advertisers’ conversions

Partnerships

The collaboration, called “the most significant ad product of the year,” lets U.S. consumers buy products while on Facebook and Instagram. Nicola Agius on November 13, 2023 Meta has rolled out a new feature simplifying the conversion process for Amazon sellers. Shoppers in the U.S. can now link their Facebook and Instagram accounts to Amazon, … Continue reading Meta partners with Amazon to streamline advertisers’ conversions →

Would you and your spouse make good business partners? Dwyane Wade was nervous about working with Gabrielle Union-Wade

Business Development

By KC Ifeanyi October 20, 2023 Dwyane Wade did not want to start a company with his wife, Gabrielle Union-Wade. The power couple has a number of businesses between them, ranging from wine and snack foods to haircare and lifestyle brands. But last year, the two launched their first joint venture, Proudly, a … Continue reading Would you and your spouse make good business partners? Dwyane Wade was nervous about working with Gabrielle Union-Wade →

X (Twitter) partners with Google Ad Manager

Twitter Advertisement

The social platform has decided to outsource the sale of some of its ad space following a 59% decline in ad revenue. Nicola Agius on October 4, 2023 X (formerly known as Twitter) has joined forces with the Google Display Network. Following a steep decline in advertising revenue earlier this year, the social platform has … Continue reading X (Twitter) partners with Google Ad Manager →

Roku partners with Shopify to allow purchases direct from TV

Shopify

Ecommerce on streaming TV is becoming more mainstream as buying becomes easier with ad forms like Roku Action Ads. Chris Wood on July 14, 2023 Streaming platform Roku has partnered with Shopify, giving shoppers the ability to make purchases from Shopify merchants through their TVs. As a result of the new partnership, Roku watchers are … Continue reading Roku partners with Shopify to allow purchases direct from TV →

The Brandtech Group Acquires GAI Company, Announces Platform Launch Partners Unilever, Bayer

Mergers and Acquisitions

The Brandtech Group Acquires GAI Company, Announces Platform Launch Partners Unilever, Bayer by Laurie Sullivan @lauriesullivan, June 15, 2023 The Brandtech Group has acquired Pencil, a generative artificial intelligence (GAI) creative and distribution software as a service (SaaS) platform, with plans to introduce an enterprise-level GAI product, Pencil Pro, to support global brands. Pencil has generated … Continue reading The Brandtech Group Acquires GAI Company, Announces Platform Launch Partners Unilever, Bayer →