The social platform has decided to outsource the sale of some of its ad space following a 59% decline in ad revenue. Nicola Agius on October 4, 2023 X (formerly known as Twitter) has joined forces with the Google Display Network. Following a steep decline in advertising revenue earlier this year, the social platform has … Continue reading X (Twitter) partners with Google Ad Manager
Tag Archives: Partners
Roku partners with Shopify to allow purchases direct from TV
Ecommerce on streaming TV is becoming more mainstream as buying becomes easier with ad forms like Roku Action Ads. Chris Wood on July 14, 2023 Streaming platform Roku has partnered with Shopify, giving shoppers the ability to make purchases from Shopify merchants through their TVs. As a result of the new partnership, Roku watchers are … Continue reading Roku partners with Shopify to allow purchases direct from TV
The Brandtech Group Acquires GAI Company, Announces Platform Launch Partners Unilever, Bayer
The Brandtech Group Acquires GAI Company, Announces Platform Launch Partners Unilever, Bayer by Laurie Sullivan @lauriesullivan, June 15, 2023 The Brandtech Group has acquired Pencil, a generative artificial intelligence (GAI) creative and distribution software as a service (SaaS) platform, with plans to introduce an enterprise-level GAI product, Pencil Pro, to support global brands. Pencil has generated … Continue reading The Brandtech Group Acquires GAI Company, Announces Platform Launch Partners Unilever, Bayer
Microsoft Broadens Focus On Carbon Neutral Ad Buying, Partners With Scope3
Microsoft Broadens Focus On Carbon Neutral Ad Buying, Partners With Scope3 by Laurie Sullivan @lauriesullivan, June 15, 2023 Microsoft has partnered with Scope3 to offer its partners a way to reduce the carbon footprint of their digital advertising. Scope3’s mission is to decarbonize media and advertising. Climate Shield — Scope3’s product that is helping to … Continue reading Microsoft Broadens Focus On Carbon Neutral Ad Buying, Partners With Scope3
Roku partners with Best Buy for first-party data
The move is part of a marketing partnership which features an in-person event at SXSW and Best Buy selling Roku-branded TVs. Constantine von Hoffman on March 10, 2023 Roku and Best Buy announced today the streaming platform and device company will get access to the electronics sellers’ first-party data. The announcement also said the chain … Continue reading Roku partners with Best Buy for first-party data
Sam’s Club Partners With The Trade Desk And LiveRamp To Target Ads Across The Open Web
Sam’s Club Partners With The Trade Desk And LiveRamp To Target Ads Across The Open Web by Laurie Sullivan @lauriesullivan, February 28, 2023 Retail has become one of the fastest-growing ad media in the United States, but has traditionally lagged in technology enhancements and innovation. Sam’s Club on Tuesday released a real-time display advertising service … Continue reading Sam’s Club Partners With The Trade Desk And LiveRamp To Target Ads Across The Open Web
Google Partners With AI Company Anthropic, Reportedly Makes Financial Investment
Google Partners With AI Company Anthropic, Reportedly Makes Financial Investment by Laurie Sullivan @lauriesullivan, February 5, 2023 Google’s partnership with artificial intelligence (AI) firm Anthropic as a preferred cloud provider, announced Friday, includes a financial investment, very similar to Microsoft’s investment in OpenAI. While the post on the Google Cloud blog did not mention Google’s … Continue reading Google Partners With AI Company Anthropic, Reportedly Makes Financial Investment
Yahoo Partners With Taboola In Historic 30-Year Deal, Becoming Largest Shareholder
Yahoo Becomes Taboola’s Largest Shareholder, Enters Exclusive 30-Year Commercial Agreement by Laurie Sullivan @lauriesullivan, November 28, 2022 Yahoo, an internet pioneer, and Taboola, a recommendations engine, have announced a 30-year exclusive partnership that will create what the companies call a “contextual data powerhouse,” which will be important as the advertising industry retires browser cookies. The … Continue reading Yahoo Partners With Taboola In Historic 30-Year Deal, Becoming Largest Shareholder
Havas Media partners with Samba TV to integrate streaming, gaming and linear TV data
The data collaboration serves advertisers using HMG’s Converged audience and data management platform. Chris Wood on October 28, 2022 Havas Media Group (HMG) North America announced a new partnership with connected TV (CTV) analytics company Samba TV that will help advertisers find and manage audiences on streaming, gaming and linear TV channels though HMG’s Converged … Continue reading Havas Media partners with Samba TV to integrate streaming, gaming and linear TV data
Indeed Partners With Insider To Create Interactive Hub For SMBs
Indeed Partners With Insider To Create Interactive Hub For SMBs by Laurie Sullivan @lauriesullivan, September 15, 2022 The global hiring platform Indeed is partnering with news media site Insider to launch an interactive editorial hub for small and medium-sized businesses (SMB) looking to improve their process for hiring and supporting employees. The website, Talent Insider, … Continue reading Indeed Partners With Insider To Create Interactive Hub For SMBs
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