Meta Expands IAS Partnership With Ad Measurement Tools For Reels by Colin Kirkland , June 20, 2023 Media measurement and optimization platform Integral Ad Science announced on Tuesday that it is rolling out new ad-measurement tools for Reels on Facebook and Instagram, expanding a partnership that began in 2016. The media-measurement company, which has already … Continue reading Meta Expands IAS Partnership With Ad Measurement Tools For Reels
Instacart, Roku Partnership Pairs Online Groceries With TV Streaming by Laurie Sullivan @lauriesullivan, April 26, 2023 Instacart and Roku announced a partnership Wednesday that supports consumer-packaged goods (CPG) advertisers by combining retail media with streaming TV ads to improve performance. The new capability represents Instacart’s first TV streaming measurement partnership and will offer advertisers consumer purchase … Continue reading Instacart, Roku Partnership Pairs Online Groceries With TV Streaming
Microsoft Advertising Expands Latin America Presence Through Partnership by Laurie Sullivan @lauriesullivan, April 20, 2023 Microsoft Advertising will expand its presence in the Latin America region through a partnership agreement with IMS by Aleph, which supports digital advertising globally. The exclusive agreement — which will be effective May 1, 2023 — spans all of Latin … Continue reading Microsoft Advertising Expands Latin America Presence Through Partnership
By Jessica Bursztynsky March 24, 2023 Instacart is taking a big swing in its healthy food initiative. The grocery delivery platform announced today a handful of new offerings alongside with the White House Challenge to End Hunger and Build Healthy Communities Kickoff event. As part of its ongoing “Instacart Health” project, the … Continue reading Instacart announces new health offerings alongside White House partnership
Criteo Digs Deeper Into Retail Through Partnership, Acquisition by Laurie Sullivan @lauriesullivan, March 14, 2023 The commerce media company Criteo on Tuesday announced a three-year retail media advertising agreement to become the exclusive partner for brands advertising across ASOS, a global online fashion destination. Criteo’s retail media technologies will integrate with ASOS Sponsored Ads and … Continue reading Criteo Digs Deeper Into Retail Through Partnership, Acquisition
By Sam Becker February 08, 2023 Beyoncé can seemingly do no wrong, but not everything she touches turns to gold, evidently. The singer’s Ivy Park clothing brand—which is currently producing streetwear through a fashion partnership with Adidas—is struggling, and sales dropped by more than 50% to roughly $40 million during 2022, according to a … Continue reading Report: Adidas streetwear partnership with Beyoncé’s Ivy Park struggles with sloping sales
Amazon, Paramount Advertising Expand Partnership by Laurie Sullivan @lauriesullivan, January 31, 2023 Amazon Publisher Direct (APD), announced at Unboxed 2022, has expanded an agreement with Paramount Global. The news announced Tuesday focuses on advertisers using Amazon DSP to programmatically reach exclusive Amazon audiences across EyeQ, Paramount Global’s premium video advertising platform. It also includes the company’s ad-supported … Continue reading Amazon Publisher Direct And Paramount Advertising Expand Partnership
Oorbit partners with LG Electronics to bring immersive music and gaming to LG TVs. Chris Wood on January 9, 2023 At CES, 3D cloud streaming platform Oorbit announced a partnership with LG Electronics, allowing users to engage in immersive experiences on LG TV sets. Oorbit hosts multiplayer games and other virtual experiences that users access … Continue reading LG web3 partnership launches immersive experiences on TVs
The new clean room will be used to help activate Albertson’s retail media network. Chris Wood on January 6, 2023 AT CES, Pinterest announced a partnership with LiveRamp Data Hub to create clean rooms for advertisers on the visual discovery platform. The first advertiser on board is grocery chain Albertsons. The retailer will use the … Continue reading Pinterest announces clean room partnership with LiveRamp
Integrate’s new 6Sense connector joins real-time buying behavior insights to demand acceleration campaigns. Kim Davis on December 13, 2022 Demand accelerator Integrate and pipeline-to-revenue platform 6Sense have announced a new partnership aimed at boosting B2B marketers’ ABM strategies. The partnership includes Target Account List integration, allowing joint customers to automatically import account list updates direct … Continue reading Integrate and 6Sense announce ABM partnership
