Yahoo’s DSP and ConnectID will support off-site media experiences through Lowe’s One Roof Media Network. Chris Wood on October 13, 2022 Today, Yahoo and Lowe’s announce off-site media experiences for brands through Lowe’s One Roof Media Network. They are supported by Yahoo’s demand-side platform (DSP) and the Yahoo ConnectID identity solution. This marks the next … Continue reading Lowe’s and Yahoo team up for retail media partnership
Tag Archives: Partnership
ActionIQ and Slalom bring consulting to customer experience with new partnership
Slalom will offer specialized services geared to ActionIQ CX Hub customers. Chris Wood on September 8, 2022 Today, customer experience (CX) company ActionIQ announced a new partnership with consulting firm Slalom that will make specialized services available for users of the ActionIQ CX Hub. ActionIQ has evolved its CDP offering over the last eight years, … Continue reading ActionIQ and Slalom bring consulting to customer experience with new partnership
Yahoo And Hivestack Announce Global Programmatic DOOH Partnership
Yahoo And Hivestack Announce Global Programmatic DOOH Partnership by Laurie Sullivan @lauriesullivan, May 26, 2022 Yahoo announced a partnership with Hivestack, an independent programmatic digital out-of-home (DOOH) ad-tech company, that will help boost programmatic digital out of home (DOOH) cross-channel media campaigns globally. Yahoo’s omnichannel demand-side platform (DSP), through the partnership, will integrate into Hivestack’s … Continue reading Yahoo And Hivestack Announce Global Programmatic DOOH Partnership
Rakuten Group, Golden State Warriors Deepen Multiyear Partnership
Rakuten Group, Golden State Warriors Deepen Multiyear Partnership by Laurie Sullivan @lauriesullivan, May 23, 2022 Rakuten Group, the parent company of performance-based Rakuten Advertising and Rakuten Rewards, and The Golden State Warriors renewed a multiyear partnership. The deal, announced Monday, keeps Rakuten as the official jersey badge partner for the Warriors, and puts an executive who is … Continue reading Rakuten Group, Golden State Warriors Deepen Multiyear Partnership
ActionIQ, InfoSum Create Partnership To Leverage Second-Party Data
ActionIQ, InfoSum Create Partnership To Leverage Second-Party Data by Laurie Sullivan @lauriesullivan, April 19, 2022 The creation of partnerships to leverage second-party data has received more attention of late. On Tuesday, enterprise customer data platform (CDP) ActionIQ and collaboration and data cleanroom platform InfoSum announced a partnership to support second-party data. The agreement combines the … Continue reading ActionIQ, InfoSum Create Partnership To Leverage Second-Party Data
New Meta Partnership Streamlines 3D Ads On Facebook, Instagram
New Meta Partnership Streamlines 3D Ads On Facebook, Instagram by Karlene Lukovitz @KLmarketdaily, March 25, 2022 In a step toward bringing advertising into the metaverse, a new tech integration will make it easier for advertisers in several categories to create and employ 3D creative on Facebook and Instagram. The social platforms’ parent, Meta, granted 3D … Continue reading New Meta Partnership Streamlines 3D Ads On Facebook, Instagram
WPP Forms Partnership With Reddit: Taps Facebook, Verizon Vets To Lead It
WPP Forms Partnership With Reddit: Taps Facebook, Verizon Vets To Lead It by Laurie Sullivan @lauriesullivan, March 16, 2022 Reddit’s partnership with WPP, announced today, comes with a multiyear commerce advisory agreement to assist brands in leveraging the purchase power of online communities. The long-term partnership will help brands with counseling and support. The partnership … Continue reading WPP Forms Partnership With Reddit: Taps Facebook, Verizon Vets To Lead It
TikTok, Zefr Partnership Provides Brand Safety, Suitability Measurement To Advertisers
TikTok, Zefr Partnership Provides Brand Safety, Suitability Measurement To Advertisers by Laurie Sullivan , Staff Writer @lauriesullivan, January 25, 2022 TikTok last year surpassed Google as the most-visited website in the world, making the platform an attractive channel for advertising brands. TikTok will now work with video data company Zefr to ensure that in-feed ads across … Continue reading TikTok, Zefr Partnership Provides Brand Safety, Suitability Measurement To Advertisers
New AR advertising experience from Emodo’s partnership with 8th Wall
Embeddable AR ad types offered to marketers and agencies without additional apps. Chris Wood on January 19, 2022 Ericsson’s mobile ad technology business, Emodo, today announced a partnership with web-based augmented reality (WebAR) company 8th Wall to establish an end-to-end WebAR advertising solution. This solution aims at providing agencies and brands the ability to create … Continue reading New AR advertising experience from Emodo’s partnership with 8th Wall
Movable Ink and Stensul announce email partnership, integrations
Personalized content assets from Movable Ink can now be incorporated in emails created on Stensul without the need to copy and paste code. Kim Davis on January 19, 2022 Personalization platform Movable Ink and email creation platform Stensul have announced a strategic partnership and new integrations. Movable Ink personalized content will now be available to … Continue reading Movable Ink and Stensul announce email partnership, integrations
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