Tag Archives: Partnership

CreatorIQ announces partnership with TikTok

This initiative by the influencer marketing platform will enable the creation of end-to-end TikTok marketing campaigns. Kim Davis on January 13, 2022 CreatorIQ, the customer intelligence cloud that serves clients like H&M, Disney and CVS, has announced that it has become an official TikTok marketing partner. This will give brands that use the platform access … Continue reading CreatorIQ announces partnership with TikTok →

The CX Courtship: How B2B Brands Get To The Partnership Stage

B2B Success

The CX Courtship: How B2B Brands Get To The Partnership Stage by Ray Schultz , Columnist, November 13, 2020 The B2B customer experience should be just as smooth as B2C. But too often it’s not. Indeed, 35% of businesses with 1,000 or more employees find choosing a B2B supplier to be almost a nightmarish process, … Continue reading The CX Courtship: How B2B Brands Get To The Partnership Stage →

Elements of a Successful Partnership

Partnerships

Nuno Salgado September 3, 2020 New businesses are created on a daily basis with the objective to be profitable and have longevity in the marketplace. It takes more than a good idea and hard work to achieve this. What almost all successful businesses have in common is the establishment of strong, mutually beneficial partnerships with … Continue reading Elements of a Successful Partnership →

Agility and Anticipation — A Vital Partnership

Project Management

Daniel Burrus July 13, 2020 While exponential change is always moving, businesses and even whole industries traditionally move slower than they should, often finding themselves disrupted and working hard at being agile alone. During the Coronavirus pandemic, all industries were disrupted in one way or another, many having to close their doors for the time … Continue reading Agility and Anticipation — A Vital Partnership →

Create a healthy partnership with your internal teams using agile marketing

Project Management

It’s time to ditch the order-taking syndrome and build stronger partnerships with your stakeholders. Stacey Ackerman on March 9, 2020 A lot of marketers find themselves in the position of being an order taker with their internal stakeholders who have lost sight of the value we bring to the table. With agile marketing, we can … Continue reading Create a healthy partnership with your internal teams using agile marketing →

How and Why to Use the Paid Partnership Feature on Instagram

Instagram Marketing

Brittanie Dreghorn — February 1, 2020 If you’ve been paying attention to your Instagram app these past few months you would have noticed the increased number of your favourite influencers using the ‘paid partnership’ tag on Instagram. In 2017, Instagram launched the paid partnership feature to increase the transparency on sponsored posts throughout the platform. … Continue reading How and Why to Use the Paid Partnership Feature on Instagram →

Partnership Improves Media Planning, Foot Traffic Measurement For DOOH, OOH Campaigns

Relationship Development

Partnership Improves Media Planning, Foot Traffic Measurement For DOOH, OOH Campaigns by Laurie Sullivan @lauriesullivan, May 15, 2019 Location-based company Ubimo has partnered with Kinetic U.S., a digital out-of-home (OOH) advertising network owned by WPP Group, to provide real-time audience data for OOH campaigns. Marketers use a lot of digital data for online ad targeting, … Continue reading Partnership Improves Media Planning, Foot Traffic Measurement For DOOH, OOH Campaigns →

How To Build a Partnership Program For Long-Term Success

Business Development

Warren Knight — September 29, 2018 Follow @warrenknight — September 29, 2018 Marketing is becoming ever more personalised, and for long-term success, your business needs to keep up with the trend. You need to be building relationships, and doing that means being where your customers are. Online is key, but how can you leverage that … Continue reading How To Build a Partnership Program For Long-Term Success →

Reddit Forms Partnership With Local Media Consortium

Reddit Forms Partnership With Local Media Consortium by Laurie Sullivan @lauriesullivan, August 22, 2018 Reddit and the Local Media Consortium (LMC) have formed a partnership to educate journalists and media companies on how to build out their digital presence and engage with readers. Fran Wills, CEO of the LMC, said goal of the partnership is … Continue reading Reddit Forms Partnership With Local Media Consortium →

Chasing Unicorns: Is It Possible to Have a Strategic Partnership with Your Contact Center?

Contact Managemnet

Mike Hasler — May 17, 2017 — May 17, 2017 True or false: your outsourced contact center provider is just another vendor. Attempting to establish a strategic partnership with your contact center is like chasing a unicorn. It’s a valid question. There are plenty of areas of your business that you outsource without a second … Continue reading Chasing Unicorns: Is It Possible to Have a Strategic Partnership with Your Contact Center? →