Tag Archives: Partnership

Chasing Unicorns: Is It Possible to Have a Strategic Partnership with Your Contact Center?

Mike Hasler — May 17, 2017 — May 17, 2017 True or false: your outsourced contact center provider is just another vendor. Attempting to establish a strategic partnership with your contact center is like chasing a unicorn. It’s a valid question. There are plenty of areas of your business that you outsource without a second … Continue reading Chasing Unicorns: Is It Possible to Have a Strategic Partnership with Your Contact Center?

Kantar-Shopcom And 4Info Partnership Offers Look At Future Of Retail Analytics

Capability tracks impact of digital ads on in-store sales for brands. Greg Sterling on November 25, 2015 Mobile advertising platform 4INFO has announced a deal with shopper targeting and analytics provider Kantar Shopcom. It offers brands the ability to measure the incremental impact of digital media on in-store sales at the SKU level. A number … Continue reading Kantar-Shopcom And 4Info Partnership Offers Look At Future Of Retail Analytics

Multi-cultural Partnership Marketing Simplified: ‘Same, Same But Different’

by Jon Goynshor, (November 02, 2015) As I recently read a bedtime story to my daughter, I was struck at how a children’s book and my day job could collide. It occurred to me that this story encompassed the hallmarks of multicultural marketing at its best. The book, Same, Same but Different by Jenny Sue … Continue reading Multi-cultural Partnership Marketing Simplified: ‘Same, Same But Different’

Google Sues SEO Firm For Making False Partnership Claims In Illegal Robocalls

After demanding the false claims and robocalls stop more than a year ago, Google brings legal action against the agency. Ginny Marvin on September 17, 2015 On Wednesday, Google took legal action against a search marketing firm for allegedly making illegal automated calls to small businesses and falsely claiming to be working for or with … Continue reading Google Sues SEO Firm For Making False Partnership Claims In Illegal Robocalls

Email and Good Content Make a Great Partnership

Jonathan YefetAugust 6, 2015 Recently, a new study called the “Content Marketing and Benchmarking Report 2015” was carried out by the folks at B2BMarketing.net and CircleResearch. It made some pretty awesome discoveries regarding the growth of content marketing, as well as the channels that are most effective at distributing that content. One of the more … Continue reading Email and Good Content Make a Great Partnership

Minute Maid Celebrates Parents With #DoinGood Video, Blogger Partnership & Contest (DD)

Downtrodden self-doubting parents get understanding and encouragement from the Coca-Cola brand’s new effort. Steve Hall on April 28, 2015  It’s always interesting when a brand attempts to both pull at the heartstrings and insert itself into a current topic of conversation in a relevant way. It’s even more interesting when it actually works. Coca Cola’s Minute … Continue reading Minute Maid Celebrates Parents With #DoinGood Video, Blogger Partnership & Contest (DD)