Contributor Laura Scott recaps a session from SMX West that focused on how to strengthen the relationship between agencies and brands. Laura Scott on April 5, 2017 Brands and agencies: a dynamic duo since the beginning of marketing time. We’ve all had good relationships, bad relationships and good relationships gone bad. What makes some … Continue reading Taking the brand/agency partnership to the next level
Maren Hogan — March 26, 2017 Follow @marenhogan— March 26, 2017 Recruiters and hiring managers are like peanut butter and jelly, except when the peanut butter wishes the jelly would have told her about that Master’s requirement before she posted the job. Okay so the analogy falls apart a little bit, but the fact remains … Continue reading 4 Must-Dos for a Successful Partnership With Hiring Managers
Pejman Ghadimi — November 15, 2016 Follow @secretentourage— November 15, 2016 Partnerships are hard and finding the right co-founder can be a pain-in-the ass that stays with you for quite some time – especially if you pick the wrong one. In many cases, people come together with a common vision, diverse skills, and the idea … Continue reading How to Get Out of a Bad Business Partnership
Capability tracks impact of digital ads on in-store sales for brands. Greg Sterling on November 25, 2015 Mobile advertising platform 4INFO has announced a deal with shopper targeting and analytics provider Kantar Shopcom. It offers brands the ability to measure the incremental impact of digital media on in-store sales at the SKU level. A number … Continue reading Kantar-Shopcom And 4Info Partnership Offers Look At Future Of Retail Analytics
by Jon Goynshor, (November 02, 2015) As I recently read a bedtime story to my daughter, I was struck at how a children’s book and my day job could collide. It occurred to me that this story encompassed the hallmarks of multicultural marketing at its best. The book, Same, Same but Different by Jenny Sue … Continue reading Multi-cultural Partnership Marketing Simplified: ‘Same, Same But Different’
After demanding the false claims and robocalls stop more than a year ago, Google brings legal action against the agency. Ginny Marvin on September 17, 2015 On Wednesday, Google took legal action against a search marketing firm for allegedly making illegal automated calls to small businesses and falsely claiming to be working for or with … Continue reading Google Sues SEO Firm For Making False Partnership Claims In Illegal Robocalls
Jonathan YefetAugust 6, 2015 Recently, a new study called the “Content Marketing and Benchmarking Report 2015” was carried out by the folks at B2BMarketing.net and CircleResearch. It made some pretty awesome discoveries regarding the growth of content marketing, as well as the channels that are most effective at distributing that content. One of the more … Continue reading Email and Good Content Make a Great Partnership
Downtrodden self-doubting parents get understanding and encouragement from the Coca-Cola brand’s new effort. Steve Hall on April 28, 2015 It’s always interesting when a brand attempts to both pull at the heartstrings and insert itself into a current topic of conversation in a relevant way. It’s even more interesting when it actually works. Coca Cola’s Minute … Continue reading Minute Maid Celebrates Parents With #DoinGood Video, Blogger Partnership & Contest (DD)
Emily Gaines BuchlerApril 9, 2015 In fifth grade, when my teacher asked my class to write a report on our favorite author, I knew immediately who to choose: Carolyn Keene. The mastermind behind Nancy Drew, my favorite female sleuth, Carolyn Keene churned out one page-turner after another, keeping me up past my bedtime and making … Continue reading Make Your Ghostwriting Partnership a Success
Consumer location data being used for measurement and media planning Greg Sterling on March 30, 2015 Agency ZenithOptimedia (ZO) and mobile ad platform NinthDecimal are announcing a sweeping offline and cross-platform analytics deal that will have broader implications for the advertising industry. This new deal involves use of NinthDecimal’s “LCI” location intelligence platform and associated analytics to measure … Continue reading ZenithOptimedia And NinthDecimal Partnership Proclaims Offline Visits As New Measurement Standard
