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Tag Archives: party

Party City wraps up 40 years in business, will close all locations imminently

  The festive-goods supplier has struggled with changing consumer habits as Americans cut spending amid high inflation. BY Jennifer Mattson The party is over for Party City, which is closing all its stores and going out of business after 40 years of supplying balloons, cups, candles, and tableware for everything from birthday and anniversary parties to … Continue reading Party City wraps up 40 years in business, will close all locations imminently

This narrative-driven party, hosted by the founder of Minecraft, could be the future of live events

By Jeff Beer July 14, 2022 OK, picture this: A group from the future travels back in time to save the souls of the human race from being imprisoned in a future blockchain hellscape. They need to get people out of this dimension to achieve Soulvation. No, it’s not the synopsis of a forthcoming James … Continue reading This narrative-driven party, hosted by the founder of Minecraft, could be the future of live events

Don’t ignore data compliance when adding 3rd party marketing tools

As brands make quick pivots to survive the current economy, MOPs teams must keep data security top of mind. Amy Gesenhues on May 12, 2020  Businesses across industries are relying on their marketing operations teams to drive digital transformation initiatives at breakneck speed right now. And many times that involves bolting third-party components on their … Continue reading Don’t ignore data compliance when adding 3rd party marketing tools

Cocktail Party Approach to Email Nurture Sequences

Jessica Mehring — December 13, 2019 Follow @horizonpeak Writing a successful email nurture sequence is a lot like having a successful conversation with that really interesting person everyone wants to talk to at the cocktail party. While it can be intimidating at first, you can actually break it down into a few simple steps: You … Continue reading Cocktail Party Approach to Email Nurture Sequences

Twitter to stop offering advertisers access to 3rd party data sources next year

The company said it is moving to streamline how advertisers use audience data and wants to shift the focus to the Twitter Ads API. Amy Gesenhues on August 8, 2019 Twitter announced on Wednesday it will be removing third-party data sources from its ad platform early next year, according to the Wall Street Journal. “Twitter … Continue reading Twitter to stop offering advertisers access to 3rd party data sources next year

Why first party data should be your first priority

Stringent privacy regulations are creating a variety of potential risks for agencies and brands without access to data. Mark Grether on December 21, 2018  As the impact of GDPR crystallizes, not surprisingly, walled gardens are imposing a new wave of data restrictions on advertisers. Their narrow interpretation of GDPR regulations is limiting agencies access to … Continue reading Why first party data should be your first priority

Have an Office Christmas Party But Celebrate Other Religions Too

Stephanie McGuinn — December 15, 2017 Follow @PIMidlantic — December 15, 2017 As an employer, it’s hard to get things right at Christmastime. Employers preparing for the season might ask themselves: “Will a Christmas party be a welcome celebration that brings our team closer together or will it open the company up to drunken scenes, … Continue reading Have an Office Christmas Party But Celebrate Other Religions Too