Email marketers must leverage data and generative AI to propel the industry forward rather than settling for incremental gains. Ryan Phelan on April 17, 2024 Back in 2017, I wrote an article for MarTech, “Message to email marketers: Show me something different in 2018.” It popped up again while I was preparing a presentation, so … Continue reading It’s time to turbocharge our path to email innovation
OpenAI’s Path Toward App Store, Ad Monetization by Laurie Sullivan , Staff Writer @lauriesullivan, November 7, 2023 Apple, Google, and Microsoft have new competition in the app space, which could open new advertising options for brands. OpenAI’s first developer conference debuted tools that allow anyone to create a custom chatbot with no coding experience needed — … Continue reading OpenAI’s Path Toward App Store, Ad Monetization
SMBs Path to Digitization: How Can Technology Solutions Providers Help? Byron Fernandez / Sep 8, 2023 The benefits of digitalizing are significant for businesses. But did you know that only close to half of the Association of Southeast Asian Nations (ASEAN) small to medium-sized businesses (SMBs), estimated to be about 70 million, have digitalized … Continue reading SMBs Path to Digitization: How Can Technology Solutions Providers Help?
By Laya Neelakandan April 12, 2023 Since the start of the year, tech companies have laid off over 150,000 employees. At the same time, the sector at large has been dealing with continual fallout from last month’s collapse of financial heavyweights including SVB and Signature Bank. Still, even in the midst of … Continue reading The post-SVB era: These tech companies are actually on a growth path
Discover how to streamline your martech stack, drive real ROI and improve customer experience. Gene De Libero on March 29, 2023 A “more is better” notion in marketing technology results in cluttered and inefficient stacks, overspending, underutilization and poor ROI. It’s time to prioritize a strategic and holistic view of your company’s martech stack and … Continue reading Marketing technology optimization: The path to peak martech stack performance
Path To Purchase Shortens – Average Time Now 30 Minutes From First-Page View by Laurie Sullivan @lauriesullivan, September 2, 2022 Criteo has released an insights and trends report based on an analysis of millions of consumer transactions from thousands of retailers. Consumers in the U.S. and in the UK last year moved from discovery to … Continue reading Path To Purchase Shortens – Average Time Now 30 Minutes From First-Page View
DISQO Technology Measures Ad Campaign Impact Beyond Full Marketing Purchase Path by Laurie Sullivan @lauriesullivan, August 10, 2022 DISQO has publicly released a product that measures the full incremental impact of cross-platform advertising campaigns on marketing funnels.Dana Cohen, vice president of analytics at Havas Media Group, has worked with DISQO, a customer intelligence platform, for … Continue reading DISQO Technology Measures Ad Campaign Impact Beyond Full Marketing Purchase Path
Forward-thinking marketers are testing other insight-rich sources to build audience profiles. Ken Zachmann on July 27, 2022 In the not-too-distant future, most of the signals we get from third-party cookies and devices will be all but gone. And while identity players are already in-market to fill the void, much of the focus is on overall … Continue reading The path to personalized advertising post-cookies
Tom Snyder, content marketing manager at Hot Dog Marketing, talks about the challenges with finding valuable, actionable information. Constantine von Hoffman on May 27, 2022 Tom Snyder is an agency content marketing manager at Hot Dog Marketing in Austin, Texas. His creative roots in copywriting and his passion for analytics are good examples of the … Continue reading A winding path to marketing and analytics
Chris Hicken — March 14, 2020 Let’s start by acknowledging that Customer Success teams always have the coolest people in the company. They are kind, optimistic, helpful, and they take really good care of customers. Want to have a beer with someone after work? Definitely invite someone from CS. Success leaders usually manage more revenue … Continue reading The Path to Becoming the Most Important Member of the Executive Team
