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Debra Murphy November 23, 2021 Knowing how Pay-Per-Click (PPC) marketing works provides you with the same array of tactics that giants like Amazon, Airbnb, and Disney are using to hook users right out of the gate on search engines like Google. PPC is arguably the most powerful channel available to digital marketers because it presents … Continue reading Why Is Pay-Per-Click Marketing Important? 5 Convincing Reasons
Raani Starnes April 29, 2021 Perhaps you’ve wondered about pay-per-click (PPC) advertising and whether it could help your small business. The good news is that virtually any business can benefit from PPC advertising since this form of online marketing allows advertisers to control their budgets and target specific audiences. But what is pay-per-click advertising? Before … Continue reading What is Pay-Per-Click?
Daniel Hopper December 17, 2020 The first place that many people go to search for information about a product, service or brand is an online search. Probably Google. From the convenience of our computers or mobile phones, we have access to all the information we will need. If a business wants customers to find them … Continue reading How to Optimise Your Pay-Per-Click Advertising
Kim Caro November 22, 2020 Reaching the right audience for your startup or small business is not an easy task. And it doesn’t matter how great your business is, or how much it will help your future clients if prospects can’t find you. Nowadays, when someone needs a new idea, a data point, to solve … Continue reading Search Engine Optimization vs. Pay-Per-Click
Paul Morris — January 13, 2017 Follow @SuperbDigital— January 13, 2017 Optimise Returns and Avoid Pitfalls to Get the Most From Your PPC Pay-per-click is an effective way to drive additional traffic to your website. Follow some simple rules and avoid the mistakes that undermine many campaigns. There is no doubt that an effective pay-per-click … Continue reading Quick Wins For Managing Your Pay-Per-Click Campaign Strategy
Lucas Miller — November 4, 2016 Follow @EchelonCopy— November 4, 2016 If you’re anything like the majority of pay-per-click (PPC) marketers, once you’ve fallen into a routine, you tend to stick with it. After all, as the old adage goes, “If it ain’t broke, don’t fix it.” Though the right mentality to embrace in certain … Continue reading Pay-Per-Click: 4 Simple Tricks for Reaching More Buyers Online
by Alex VasquezOctober 20, 2016 If SEO and producing valuable content on a regular basis is the “long-play,” then Pay-Per-Click (PPC) Search Marketing (Google Adwords, Bing Ads, etc.) is the “short-play.” Paid search requires that you “pay to play.” The good news is that, even if you don’t know what you’re doing, you’ll get traffic … Continue reading Pay-Per-Click Basics — How to Make PPC Work for You
by Morgan Schuman July 8, 2016July 8, 2016 With so many different ways to reach your audience, you might think that Pay-Per-Click (PPC) advertising is an unnecessary use of your valuable advertising dollars. But before you think about pulling the plug on your PPC campaign, there are a few things to know. Here are the … Continue reading Is Pay-Per-Click (PPC) Still Relevant?
by Jason Schell June 13, 2016June 13, 2016 When you launch your new paid search account it is imperative that you closely measure your results. By diving deeper into other advanced metrics you can get a great idea of what is working in your account and where there may be areas of opportunity to improve … Continue reading The Pay-Per-Click Metrics You Need To Be Aware Of
by John Lincoln June 2, 2016 Follow @johnelincolnJune 2, 2016 The only constant is change. That’s more true of technology than anything else. Unsurprisingly, digital marketing best-practices evolve with technology. One of the most obvious ways that online marketers have been forced to adapt to changes in high-tech over the past several years is with … Continue reading How Pay-Per-Click Is Changing With Mobile
