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Rick WhittingtonSeptember 4, 2015 Pay-per-click (PPC) advertising can be a very effective tool that small and medium-sized businesses can use to reach consumers online and ramp up leads quickly. But most companies that have tried pay-per-click haven’t seen the results they expected, and many companies have written of paid search altogether because of this. Pay-per-click … Continue reading 4 Tips to Get More From Your Pay-Per-Click Campaign
VerticalResponseAugust 15, 2015 Pay-per-click advertising is a popular and economical way to generate more website traffic and reach a larger target audience online. Although it can be quite daunting to get started, the ROI on most pay-per-click ads is higher than its other digital and offline alternatives including direct mail and using basic keywords in … Continue reading 9 Frequently Asked Questions About Pay-Per-Click Advertising
Amy PowerFebruary 24, 2015 With the move to content, content, content as a result of Google’s constant tweaking of its search algorithm, one would think that pay-per-click (PPC) would be dead. But you’d be wrong. When done right, PPC still provides a great return on investment. What’s more, it truly does drive traffic to a … Continue reading Is Pay-Per-Click Dead?
