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Tag Archives: Peak

How Amazon, Walmart, and Target made ocean-shipping season peak early

July 19, 2024 How Amazon, Walmart, and Target made ocean-shipping season peak early Early back-to-school sales pushed peak ocean shipping season ahead by two months. BY Reuters Retailers Walmart, Target and Shein kicked off back-to-school sales early to stop Amazon.com’s Prime Day event from siphoning U.S. sales of backpacks and laptops, helping advance the peak ocean … Continue reading How Amazon, Walmart, and Target made ocean-shipping season peak early

5 reasons why the martech landscape will reach its peak in 2024

Investment is slowing, budgets are shrinking and generative AI threatens disruption. Here’s why 2024 may be a shakeup year for martech. Scott Gillum on November 9, 2023  One certainty for marketers over the last dozen years is that Scott Brinker’s martech landscape map would grow. The map, which started in 2011 with only 150 companies … Continue reading 5 reasons why the martech landscape will reach its peak in 2024

Marketing technology optimization: The path to peak martech stack performance

Discover how to streamline your martech stack, drive real ROI and improve customer experience. Gene De Libero on March 29, 2023  A “more is better” notion in marketing technology results in cluttered and inefficient stacks, overspending, underutilization and poor ROI. It’s time to prioritize a strategic and holistic view of your company’s martech stack and … Continue reading Marketing technology optimization: The path to peak martech stack performance

5 Time Management & Productivity Techniques to Charge through Challenges and Keep your Work From Home Call Center Operating at its Peak

Veronica Krieg — April 21, 2020 I’m sitting in my guest-room-turned-office in week four (or is it five?) of our nationwide push to keep people home and communities safe. While the days blend together and my routine begs for a shakeup, work continues. But for those of us lucky enough to have the option for … Continue reading 5 Time Management & Productivity Techniques to Charge through Challenges and Keep your Work From Home Call Center Operating at its Peak

Hello peak martech: 2019 Marketing Technology Landscape growth slows for first time

Marketing technologies are taking new shape in response to several factors, not least of which is the cloud. Ginny Marvin on April 4, 2019  SAN JOSE, CA — The number of companies encompassed in the famous Marketing Technology Landscape did not grow by double digits for the first time in eight years, with the 2019 Marketing … Continue reading Hello peak martech: 2019 Marketing Technology Landscape growth slows for first time

Have we reached peak smartphone and what does that mean for marketers?

There’s no reason to change course; everyone must still optimize for mobile. Greg Sterling on May 31, 2018   Kleiner Perkins’ Mary Meeker’s highly anticipated kitchen-sink compendium of third-party stats dropped (June 06, 2018). Amidst the barrage of data was the following: global smartphone shipments grew zero percent in 2017. Many others have already pointed … Continue reading Have we reached peak smartphone and what does that mean for marketers?