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New genAI capabilities with Pega GenAI Blueprint and its AI copilot Knowledge Buddy sit alongside Pega’s long standing investment in statistical and predictive AI decisioning. Kim Davis on June 12, 2024 This week, CRM and BPM software company Pega announced new generative AI capabilities, including enhancements to its new product, Blueprint, and to its … Continue reading What Pega GenAI tools might mean for marketers
GenAI Knowledge Buddy aims to pull together content from siloes across the enterprise using ordinary language prompts. Kim Davis on January 24, 2024 Pega, the CRM and BPM software company, announced the launch of GenAI Knowledge Buddy, to generate answers for employees and customers based on a synthesis of content distributed across enterprise knowledge bases. … Continue reading Pega launches new AI buddy
Three major clients reflect on their different journeys with Pega decisioning and customer service solutions. Kim Davis on June 23, 2023 As reflected at this month’s PegaWorld iNspire, Pega’s offerings range from back-office process automation to customer-facing real-time journey creation — all driven by AI. We sat down with three major Pega clients to understand … Continue reading Citi, Aflac and Verizon: Three different Pega journeys
In addition to the latest product announcements, Pega this week outlined a vision for an AI-powered self-optimizing enterprise. Kim Davis on June 15, 2023 “It’s clear to us that we are in a revolutionary moment,” said Pega founder and CEO Alan Trefler at the PegaWorld conference in Las Vegas this week. “The emergence of AI … Continue reading Pega: AI will power the autonomous enterprise
Next-best-action customer journeys seeks to give marketers oversight without constraining the AI. Kim Davis on December 2, 2021 Pega this week announced the launch of Next-Best-Action Customer Journeys, a portfolio of capabilities aimed at unifying the marketing team’s understanding of customer journeys with automated, AI-driven next-best-actions, prompted by the customer’s real-time context — the stage … Continue reading Pega combines customer journeys with AI-driven next-best-actions
Plus, platforms tackle getting more done in emails Chris Wood on May 5, 2021 Marketing Land’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. If you would like to read this before the rest of the internet does, sign up here to get it delivered to your … Continue reading New Pega products, Microsoft Ads integration: Wednesday’s daily brief
