Unifying first-party data in the CDP helps authenticate users and quickly improve their experiences. Chris Wood on December 22, 2022 Less than two years ago, Penske Media Corporation (PMC) began implementing a customer data profile (CDP) from Treasure Data to unify data across big-name titles like Billboard, Rolling Stone and Variety. PMG has 130m unique … Continue reading How Penske Media uses a CDP to help advertisers reach digital users →