Tag Archives: people

The Thing That All Successful People Do and How You Can Too

Successful Path

Sarah Deane — May 1, 2019 Follow @effectUX — May 1, 2019 Having extensively studied the behaviors and thought processes of high-performance, positive people at EffectUX, there are many key competencies (in fact, we found 74 in the creation of EMQ, a model for feeling and performing your best). However, one stands out that all … Continue reading The Thing That All Successful People Do and How You Can Too →

How Do People Make the Positive Decision to Buy From Your Website?

eCommerce Strategies

Graham Jones — April 26, 2019 Follow @grahamjones — April 26, 2019 The decision to buy anything is made in fractions of a second. Almost the entire decision-making process takes place in the emotional centres of the brain. Only after our emotions have come up with their idea of the right thing to buy does … Continue reading How Do People Make the Positive Decision to Buy From Your Website? →

More people will turn to their mobile device instead of TV for entertainment in 2019

Video Trends

eMarketer predicts mobile will surpass traditional TV as the medium attracting the most entertainment minutes in the U.S. this year. Are advertisers ready? Amy Gesenhues on April 15, 2019 Most marketers know the pace at which people are consuming media via their mobile devices shows no signs of slowing down, but the rate at which … Continue reading More people will turn to their mobile device instead of TV for entertainment in 2019 →

Search Queries: Data Suggests People Look Past Page One

Search Trends

Search Queries: Data Suggests People Look Past Page One by Laurie Sullivan  @lauriesullivan, April 12, 2019 Page one search results may not give as incomplete a picture as marketers may think. And all who focus on search engine optimization strive to be as visible as possible. Only 4.32% of respondents participating in an E-Commerce Times … Continue reading Search Queries: Data Suggests People Look Past Page One →

Cognitive biases: How to get people to prefer your business

Business Development

Using the mere exposure effect to retarget campaigns, risk compensation theory, social proof or using someone else’s halo are just some of the ways marketers can influence purchasing decisions. Jacob Baadsgaard on March 22, 2019 at 10:11 am Most of us like to believe that we’re inherently logical people, especially when it comes to purchasing … Continue reading Cognitive biases: How to get people to prefer your business →

How to Get People to Click on Your Buttons: A Crash Course

Sales Funnel

Zach Heller — March 21, 2019 Follow @zheller — March 21, 2019 Buttons are everywhere online, having replaced text links in most places as new technology has shifted consumers from clicking our mice to tapping our fingers. Buttons are the go-to link. And they are critical for marketers to get right. Why? Because buttons act … Continue reading How to Get People to Click on Your Buttons: A Crash Course →

Why people are essential to B2B marketing success

B2B Marketing

A people-focus is the single most powerful differentiator between B2B organizations who struggle and those who repeatedly succeed. John Steinert on March 21, 2019  If you are sci-fi film buff, Charlton Heston’s desperate plea, “Soylent Green is people!” from the classic movie (it’s dark, overwrought and partially in fun) is something today’s marketers should note. … Continue reading Why people are essential to B2B marketing success →

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